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The cutting-edge fashion label Opening Ceremony didn’t hold in from its own dorky spirit and created a playful and juvenile collection keeping in the same time the pay tone of the legendary sportswear brand Adidas. Vibrant splotched prints, kaleidoscopic floral motifs and the OC’s iconic bandana patterns recall the 90's aesthetics combined with brave sartorial designs. The tech fabrics are staying true to the Olympics spirit applying neoprene rubber, dry-swim spandex or nylon twills for flexible moves. You might not go to perform a somersaul... Read More
Everything Selena Gomez touches turns to gold. Ok, that's a bit of exaggeration, but how else can you explain the fact that her every move gets press coverage and a multitude of fun deals and endorsements? She's already got her first fragrance, has teamed up with OPI for a nail polish line and now she's signed a fabulous and fairly extensive endorsement deal for the Adidas NEO line. She might have alegedly ended a romantic relationship recently yet the star is by no means afraid of commitment. In fact, we won't get to see her in a one time ... Read More
When we first learned that Selena Gomez and Adidas Neo teamed up for a fashion collection, we definitely expected a lot of hip, youthful pieces and the new Selena Gomez for Adidas Neo fall 2013 campaign definitely shows we weren't wrong. The “Love you like a love song” singer is building her fashion empire slowly but surely and her new 53-piece fashion collection for Adidas Neo is definitely a step in the right direction. For the upcoming chilly days, the star chose a variety of rock chic accents which will most likely appeal even to those w... Read More