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LF Stores are known for the special, edgy and innovative designs meant for girls who are not afraid to be different and express their personality through the clothes they wear. 'Fearless Future' is their latest collection for spring/summer 2011 which takes us on a journey back in the '70s through statement pieces and proper attitude. The lookbook for the upcoming season features models Chelsea Schuchman and Georgia Fowler photographed by Daniel Kincaid. Alexandra Sherman is the person behind the creative direction and styling of the... Read More
The mid-calf length skirts or just the mid skirts were made popular in the 1970s. Nowadays, there aren't so many women who wear this type of skirt and this is maybe due to it's severe and sober look. Even if it seems a little bit difficult to break this serious touch of the midi skirt, with the adequate accessories one can soften the look. You can learn from your favorite celebrities or from the runway shows. For spring/summer 2010, we have seen the midi skirt at Dolce & Gabbana, Marc Jacobs, Celine or Chloe.Casual look For a ca... Read More
The 70s brought the great exhale in the world of makeup. Ladies started stripping off the tons of lipsticks and eyeliners and adopted a way new trend that encouraged the nude and no-makeup look. The natural effect was created not only by the use of a restricted color palette and pale shades, but also of the great devotion to a spotless complexion. Giving cold shoulders to the porcelain and doll-inspired image, the great makeup artists of the era appealed to the upgraded makeup kit and put an end to the dramatic and eye-popping effe... Read More
The free spirited 70s remain a constant source of inspiration for the mainstream trends and lifestyle we notice today. The whole world went through a radical change during this era, and naturally, fashion acted as a reflection of the social events of the times. In the freewheeling 70s new arts have surfaced, gender boundaries have been blurred and rebelling against something became almost mandatory. Hairstyles have also become counter reactions to the rigid social conventions people lived by before and hair becomes the symbol of the ... Read More