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The new Moschino Cheap & Chic fragrance is Chic Petals, a fab floral scent with fruity accents. The new scent will be part of the Olive series, a collection of scents which stand out due to their whimsical shape and that are inspired by Olive Oyl, the beloved cartoon character. Moschino, together with Euroitalia have created the new scent mainly for customers that are already familiar with the series. Euroitalia founder and president Giovanni Sgariboldi told WWD that: “It’s a significant, important launch that represents the continuit... Read More
After the smashing success of her 'Wonderstruck' and 'Wonderstruck Enchanted' perfumes, Taylor Swift will launch her third fragrance, Taylor by Taylor Swift. This time, the country singer is aiming to bring more personal touches which closely reflect her own style and preferences. The star's intent, by her own addition is to bring a classic yet modern alternative for her fans to enjoy: "My first two fragrances were more about fairytales. But this fragrance is more about my own style, so I wanted the name to be more personal. It's really my w... Read More
The Fendi L’Acquarossa fragrance is inspired by Italy and will be launched this September. This time, the label is trying to uncover a “fresh facet of Fendi”. To do it, the luxury brand is capitalizing on its strengths and uses its Italian heritage as an inspiration. A great choice, considering the fact it right in line with its values according to Isabelle Gex, global president of Fendi Perfumes: “Obviously, Rome and Italian femininity are very important for Fendi, and we drew on these [elements] as a muse to create a tribute to Italian wom... Read More
The Victoria's Secret Paradise fragrance collection for summer 2013 brings three fresh scents that will instantly tempt you to indulge in. Not only does the label bring three new scents worth indulging in, it also brings accompanying body mists and body lotions for a truly rich sensorial experience. The limited edition collection is defined by rich notes that are perfectly in tone with the season. The renowned label aims to mesmerize fashonistas with the following scents:Victoria's Secret Fabulous in Paradise Eau de Parfum ($55)Almost as all... Read More
The Katy Perry Killer Queen fragrance is the newest project the diva has taken on. This time the diva is tackling a more sophisticated allure with the new scent and teamed up with Coty Inc to make it happen. After the success of her Purr-fume and Meow fragrance, which showed a youthful side of her, the star is ready for something a little more complex. The name of Killer Queen fragrance is inspired by Freddy Mercury's classic song.But the name isn't solely chosen on a whim. It turns out, song influenced her tremendously: “Killer Queen has be... Read More
Rihanna announced the launch of a new fragrance, Rogue. The Rogue by Rihanna fragrance is the star's fourth perfume after Nude, Rebelle and Reb'l Fleur and aims to be a reflection of what she is today. The new scent might be launched at the beginning of September only, however the ad campaign for it was already prepared.The star chose a sultry yet more refined image to promote the new scent. In the ad picture she wears a simple slip dress and rocks her signature half-shaved 'do styled by Yusef Williams. The black and white photo, photographe... Read More
Tom Ford expands his Private Blend collection with the Atelier D'Orient range. Starting with fall 2013, the Tom Ford fragrances empire will expand with four exciting additions: Plum Japonais, Fleur de Chine, Shanghai Lily and Rive d’Ambre. Like the names suggest, the Tom Ford Atelier D'Orient fragrance line takes its inspiration from the Asian continent.Speaking about the new line, Tom Ford stated: "This collection is the quintessence of Private Blend; it is an olfactory exploration of Asia with its fusion of cultures, its influences as well... Read More