Victoria's Secret to Release Two New Fragrances for Valentine's Day
Time really does fly and Valentine's Day is rapidly approaching. And who can better help you prepare for the big day if not the sex symbols from Victoria's Secret? Aside from the much awaited limited edition lingerie collection for the special occasion, the brand is also planning to help you smell heavenly by releasing two new fragrances for the occasion. The two new scents are called Simply Gorgeous and Bombshell in Love and will be available for purchase starting with February. The name resemblance quickly betrays the sources of inspiratio...
Bond No.9’s 'I Love New York for Marriage Equality' Perfume
The old paradigm that stated that those interested in beauty are usually vain and shallow has been proven wrong for quite some time now. These days, making a statement on more than one level is a highly valued perspective. After President Obama’s endorsement on same-sex marriages, the echos and the reactions started to flow. The beauty industry, or, more precisely, Bond No.9 joined the support campaign and plans to enable supporters to celebrate with style with a new exciting project: a new unisex scent. The new scent is the seventh collab...
Mademoiselle Ricci by Nina Ricci New Fragrance
The long list of the lust-worthy fragrances from Nina Ricci expands with a new feminine scent which channels a slightly different set of influences compared to some of the recent scents under the luxury label's guidance which were more focused on poetic aspects. The upcoming Mademoiselle Ricci fragrance reveals a more romantic side of the label with a strong yet subtle modern vibe being mostly dedicated to women from the 25-35 age group. The creative mind behind the scent is Alberto Morillas who focused on creating a timeless scent, which ...
Stella McCartney Launches New L.I.L.Y Fragrance
Stella McCartney is taking inspiration from her personal life for the development of her second scent. Called L.I.L.Y, the scent brings back some vivid memories related to the designer's family. The very name of the fragrance reveals the strong emotional nature of the scent. Stella speaks about the acronym revealing it relates to the strong bond between her parents: “It comes from my dad’s nickname for my mum: ‘Linda I love you”. However, the name is not solely a tribute to her parents but also refers to an important ingredient in the scent'...
Kim Kardashian True Reflection 2012 New Fragrance
It seems that Kim Kardashian isn't taking a break from building her empire as she has announced the upcoming release of her newest fragrance titled True Reflection. The new fragrance which will be launched in early spring 2012 is said to be totally different from Kim's previous 3 scents, and Kim's ecstatic about the result as she just posted a picture of her ad campaign for the fragrance. The fourth addition to Kim Kardashian's perfume collection is all about glamor, and this sultry scent is rumored to be mouthwatering due to its fruity-flor...
DKNY Limited Edition Sweet Delicious Fragrance Collection 2012
What do creamy cupcakes and fragrances have in common? Apparently nothing, yet the new DKNY limited edition Sweet Delicious collection brings a real feast to our senses with three irresistible and extremely savory perfumes that one has to add on their spring 2012 carte du jour. If you're hungry for some luscious scents, the menu features Pink Macaroon, Creamy Meringue and Tart Key Lime. Get ready to enter into a real gourmand experience with mouthwatering desserts, fascinating ingredients and mesmerizing essences. The warm season has some di...
New Escada Seasonal Summer Fragrances 2012
Escada is celebrating 20 years of having fun with flirty summer fragrances through the launch of yet another deliciously sassy fragrance collection. With the power to enchant the olfactory senses, the new collection brings to the surface the best of the summer through fruity, fresh and floral ingredients that are mixed and matched to conquer the senses of women with various personalities. Various scents can trigger a 'flood' of memories and influence one's mood, creating a positive or a mellow state of mind in an instant, so no wonder that p...
Eva Longoria Launches New Fragrance, EVAmour
Celebrity perfumes are becoming more and more popular. This time, it's Eva Longoria's turn to please her fans with a signature scent. In fact, this is the actress' second fragrance. The 'Desperate Housewives' star joined the increasing group of famous scents back in 2010 when she released Eva. Called EVAmour, Longoria's new perfume is more complex than the first one and perfectly reflects the real her. "I'm not used to something that is so layered, and the second one is pretty layered with some pink lady apple and red currant. The first frag...
Signorina by Salvatore Ferragamo Fragrance
The new fragrance signed by Italian designer Salvatore Ferragamo is an interpretation of love, a fragrance that will suit every true romantic as it manages to capture all the elements needed to exude elegance and femininity at its finest. Titled simply Signorina, the perfume features a modern floral bouquet that every lady will love to wear on her skin. Signorina by Salvatore Ferragamo aims to create an alliance between elegance and memorability and it seems that the goal has been achieved as the fragrance has the power to conquer from first...
Taylor Swift to Launch Second Fragrance, Wonderstruck Enchanted
The comprehensive list of celebrity promoted perfumes just got a little longer. After the massive success of her first fragrance 'Wonderstruck', Taylor Swift aims to cater to her fans' needs with yet another similar project set to be launched this fall. Given the massive success of Taylor Swift's first fragrance, it makes a lot of sense to continue in the same direction and this is precisely the marketing strategy adopted by the star. The star took a moment to describe her latest project and declared for WWD.com: “Wonderstruck Enchanted is...
New Flora by Gucci 'The Garden' Fragrance Collection
Gucci prepares to launch a collection of some of its most iconic scents in a new collection of 'Flora', which is set to be launched this March. The new collection features five fragrances and they contain only a few modifications compared to the first edition of the line that appeared in 2009. Gorgeous Gardenia, Gracious Tuberose, Glamorous Magnolia, Generous Violet and Glorious Mandarin are the names of the five fragrances included in the collection. Creative director Frida Giannini describes the impressions she wanted to evoke: “So Gorgeou...
Ralph Lauren Big Pony Fragrance Collection for Women
Ralph Lauren is on the verge of launching a new fragrance collection consisting of four scents. The Big Pony collection for women is an extension of the Big Pony for men and aims to bring women in touch with their vibrant side: "With this launch, we bring to young women an appealing message: Live life in color by expressing every vibrant side of you. The Big Pony Collection for Women is a bouquet of exciting fragrances for the iPod generation”, stated Marc Rey, president of International Designer Collections at L’Oréal USA. “The Big Pony C...