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Stella McCartney is taking inspiration from her personal life for the development of her second scent. Called L.I.L.Y, the scent brings back some vivid memories related to the designer's family. The very name of the fragrance reveals the strong emotional nature of the scent. Stella speaks about the acronym revealing it relates to the strong bond between her parents: “It comes from my dad’s nickname for my mum: ‘Linda I love you”. However, the name is not solely a tribute to her parents but also refers to an important ingredient in the scent'... Read More
The Dior Addict fragrances have caught a lot of attention since their first launch. Now the Christian Dior label is planning on re-branding the iconic fragrances with a new and exciting formula and campaign. Model Daphne Groeneveld has been chosen to highlight the new perspective. "She is young, fabulously beautiful, and captivates all who cross her path. Like her, the mythical setting of Saint-Tropez possesses an indefinable je ne sais quoi. With smoldering sensuality combined with irresistible lightness, the young Dior Addict woman dazzles... Read More
She's managed to stir up the entertainment scene with her innovative sound and look and it seems that now Lady Gaga is preparing to conquer new terrain, this time in the world of perfume. Lady Gaga is preparing to battle other celebrities who launched into the fragrance business by launching her very first scent titled 'Fame', a perfume that has been labeled by Coty chief executive officer 'innovative'. Mr Beetz said about the house's collaboration with Lady Gaga that: “Lady Gaga joins a legendary cast of talent for whom Coty has created sce... Read More
Britney Spears has left her mark in the fragrance business already, however it can't hurt getting a relatively fresh approach of some of her most successful project. This seems to be the mindset behind her not so new 'Fantasy Twist' perfume. If the name sounds familiar, it's for a good reason: the scent is the actually a combo between Britney's Fantasy and Midnight Fantasy scents. This is the reason why the new scent is aptly called a 2-in-1 scent. A celebration of success couldn't have come without a fun campaign to highlight its true pot... Read More
Bvlgari is one of the top fashion and beauty brands eager to furnish fashionistas with alluring perfume compositions. June 11 is the magical date for the release of the latest Bvlgari Mon Jasmin Noir L’Eau Exquise fragrance. As the third element of the oh-so-voguish Mon Jasmin Noir series, this Eau de Toilette was envisioned also by perfumer Sophie Labbe. The highly-acclaimed beautician characterized this seductive aroma composition in the following way: “For Mon Jasmin Noir, L’Eau Exquise I wanted to give Mon Jasmin Noir a fresher e... Read More
Gorgeous 45 year old actress Halle Berry is launching her fourth fragrance, Reveal the Passion. As some might remember, the star has unveiled her third fragrance, Reveal by Halle Berry last year. It seems that the tremendous success of the scent has convinced her to carry on in a similar direction. If the previous fragrance was described as highly versatile, the fourth scent is meant to help women uncover their sultry side along with making them feel more confident in their own beauty: “I wanted to create a scent that helped empower ... Read More
The comprehensive list of celebrity promoted perfumes just got a little longer. After the massive success of her first fragrance 'Wonderstruck', Taylor Swift aims to cater to her fans' needs with yet another similar project set to be launched this fall. Given the massive success of Taylor Swift's first fragrance, it makes a lot of sense to continue in the same direction and this is precisely the marketing strategy adopted by the star. The star took a moment to describe her latest project and declared for WWD.com: “Wonderstruck E... Read More