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Sportmax

Sportmax Spring 2012 Ad Campaign

Sportmax Spring 2012 Ad Campaign

Supermodel Frida Gustavsson looks absolutely spectacular in the latest Sportmax spring summer 2012. Ultra classy yet so laid back, she manages to capture the spirit of the brand perfectly. The undeniable glam allure of the looks is expressed in a modern manner and the youthful vibe becomes apparent instantly. The idea that youthful vibes don't necessarily have to rely on revealing skin is convincingly portrayed in the photos. Prints are certainly the 'it' words for the upcoming months and florals tend to be the most popular choice of all. Th...

Sportmax Code Spring/Summer 2012 Lookbook

Sportmax Code Spring/Summer 2012 Lookbook

Become a real style chameleon by sporting some of the hottest looks from the latest style collections. Sportmax is definitely a friend in need if you run out of any creative options to build up a scene-stealing look. Flirty retro-chic dresses and oh-so-stylish wide-legged pants will shake up your monotonous and too predictable wardrobe. The Sportmax Code Spring/Summer 2012 lookbook is here to help you out with the season's color and design trends. It's versatile and colorful in order to fuel your ambition to go glam during the hot season. Le...

Sportmax at Milan Fashion Week Fall 2013

Sportmax at Milan Fashion Week Fall 2013

Milan Fashion Week 2013 will bring forward alternatives from the industry's biggest names. If on the second day the Milan Fashion Week we'll be seeing what goodies the Max Mara label has brought to the table, later on we'll see what Sportmax, the most popular line of the retailer has prepared for fall 2013. Though classiness is always a desirable attribute, those who are looking for trendy vibes will be much better served by Sportmax, which is focused towards the young crowd. There many interesting creations which stirred our interest for t...

Sportmax Fall 2013 Collection Milan Fashion Week

Sportmax Fall 2013 Collection Milan Fashion Week

After catching a glimpse of the Max Mara fall 2013 collection, we're now able to show you the offerings of lower price Max Mara line, the Sportmax fall 2013 collection. If the main collection from the brand was heavily focused on making a statement through heavy layering and contrast created mainly through fab proportions, the Sportmax fall 2013 collection is designed to be more subdued and practical while still packing plenty of statement-making potential. Versatile pieces are combined with interesting trendy vibes offer the best of both wo...

Fall/Winter 2010 Visible Socks Fashion Trend

Fall/Winter 2010 Visible Socks Fashion Trend

Fashion trends are always changing so fashion is always reinvented and renewed, allowing people to avoid getting bored or looking boring by wearing the same outfit styles. The importance of fashion is well known, so paying attention to the new fashion trends is a must if you wish to look fabulously trendy. One of the hottest newest fashion trends of the season is the fall/winter 2010 visible socks fashion trend, a trend which has made a comeback and which we love as it is different and adds a bit of spice to the new fashion trends. Socks usu...

Spring/Summer 2011 Blue Jeans Trends

Spring/Summer 2011 Blue Jeans Trends

Ever since denim was invented people have been attracted towards it, first for its durability next for its comfort and versatility. The vast variations of colors and styles has allowed denim to maintain a top position among fashion trends and this spring/summer 2011 season is no exception. Blue jeans are definitely found in almost everyone's wardrobe regardless of the season and this comes as no surprise. The spring/summer 2011 blue jeans fashion trend helps underline the warmth and stylish appearance of casual fashion collections and we co...

10 Top Fashion Favorites for Spring/Summer 2011

10 Top Fashion Favorites for Spring/Summer 2011

Fashion changes destination every season. Spring/summer 2011 comes with a myriad of beautiful trends suitable for every personality and style, from vibrant, bright colors and floral prints to innocent white and soft nude, from denim to breezy, flowing fabrics. Get ready to live a season full of fashion diversity.White shirt The timeless white shirt makes a strong comeback for spring/summer 2011 becoming one of the key elements in our wardrobes. Extremely versatile and practical, this simple piece adds style and elegance to your overall aspec...

8 Spring 2011 Makeup Tips

8 Spring 2011 Makeup Tips

Spring is the season when emotions come to life, we feel full of optimism and creativity, we fall in love and smiling seems to be the easiest thing ever. Following the same pattern, our wardrobes and makeup routine should also be refreshed and updated a little. This season, flawless is so hot. And by this we mean a youthful, glowing, fresh-looking skin. For a perfect result, it is advisable to invest in a good, high-quality foundation. Keep in mind that the texture and the color of the foundation are essential if you want an impeccable look....

Bright Colors Fashion Trend Fall/Winter 2011-2012

Bright Colors Fashion Trend Fall/Winter 2011-2012

Brights are having a moment. Think bold hues of yellow, purple, red, blue, green, orange, fuchsia, and turquoise. Extremely popular this summer, bright colors remain firmly on the fashion radar for fall/winter 2011-2012. From comfy coats, blazers and cozy knits to chic skirts, sharp pants and elegant gowns, vibrant shades represent a love story this season. Therefore, it's time to win the spotlight with desirable, wow-worthy pieces that will add an instant hit of boldness and sophistication. Choose punchy shades that complement your skin com...

Fall/Winter 2011-2012 Fur Fashion Trends

Fall/Winter 2011-2012 Fur Fashion Trends

The new season is is all about style, so prepare to be dazzled by fab, feminine and luxurious details which will make you the star at every event. This fall/winter 2011-2012 fur is playing an essential role and this fashion trend is all about making you stand out and feel fabulous. Fur has been a must have luxury item for as long as the world can remember, so no wonder that it is a timeless fashion piece which will always attract attention. However, the cut and quality of the fur will make all the difference, so go for a high quality piece w...

Fall/Winter 2011-2012 Fashion Trends

Fall/Winter 2011-2012 Fashion Trends

With chilly days just around the corner, we are all eager to find out what we should add on our lust list for the colder months. However, there are a few fall/winter 2011-2012 trends to keep in mind when making your wardrobe for the upcoming season. From retro and classic pieces to edgy prints and bold colors, let your imagination run free and have fun with your styling.Retro Fall/winter 2011-2012 fashion trends mean a strong comeback of the '60s and '70s style. Try the '60s vibe this season with rounded collars, high necklines, coats with s...

Milan Fashion Week Fall 2013 Schedule

Milan Fashion Week Fall 2013 Schedule

With the Milan Fashion Week fall 2013 schedule now settled, we're getting ready for spectacular creations from the industry's biggest players once again. After analyzing the hottest looks from the New York Fashion Week 2013 and London Fashion Week 2013, we'll get the chance to see what some of the most powerful style influencers of the moment are preparing for Milan Fashion Week 2013. From 20 to 26 February 2013, Milan will be the style capital which sets the tone for the fall 2013 season and expectations are naturally high. The excitement i...