Founded in 1984 in Toronto, Canada, MAC Cosmetics opened their first store in the United States in 1991 and, since then, they gave gained a strong reputation of a very hot, cool and original cosmetic brand. With products now sold worldwide, MAC Cosmetics manage, by each of their collections, to gain more and more popularity. The Love Lace Collection, launched at the end of 2009, is an ode dedicated to all the femininity and fascination of lace.
Inspired by great historic characters like Marlene Dietrich or
Evita, but also contemporary stars, the Lace collection takes all
its dramatic intensity and translates into shady and smoky nuances
one should definitely try.
With an amazing ad campaign, featuring a beautiful and mysterious woman, the collection is all about depth and seduction. It includes various make up items, like lipsticks, lipglass, eye shadows, kohl crayons, nail lacquers, eye kohl, mascara and lashes, all designed to be charm and seduce.
The lipstick, available for $14, comes in two variants, the Pretty Please, a pale pink lipstick, and the Intricate, a frosted cool icy taupe color, in a limited edition. In addition to the lipstick, MAC designed also a line of lipgasses, both in limited editions, Icescape and Utterly Discrete – the first with pink pearlized pigments, the second in a sheer frosted icy mauve. One can pair one of these products with the nail lacquer, $12, which comes in a limited edition of creamy pale grey taupe.
When it comes to the eye makeup, MAC Cosmetics have developed a
series of interesting items, like the eye shadows, $14.50, in four
different limited edition nuances, Pincurl, Hypnotizing, Love Lace
and Sauve Intentions, with colors ranging from duty white to silver
Complete your eye makeup collection with MAC’s Zoomlash Mascara ($13), with the Fascinating eye kohl ($14.50), with the lashes ($13) or with the crayons Kohl Power, which come in a marine blue, a black pearl or rich black nuances, available for $14.50.