The Zimmermann swimwear campaign for summer 2014 was photographed by talented photographer Darren McDonald in Aitutaki, Cook Islands. The new ads offer an interesting glimpse into this season's style perspective adopted by the Australian label. The brand's essentials for the 2014 beachwear season are created to satisfy a variety of needs, both in terms of patterns and shapes, rather than being a simple set of variations on the same theme.

The options from the new Zimmerman summer 2014 campaign will be launched gradually from now until August, so fashionistas will be pampered with new styles every month and might even have time to save up for the perfect swimsuit until later this year. It seems that as far as prints go, the label's offerings will be quite generous: chic florals, abstract prints with an eclectic flair, cool animal prints, geometric options with a retro spin or cool combos of different prints are the main options the label is bringing into the spotlight.

Zimmermann 2014 Swimwear Summer Look  (1)
Zimmermann 2014 Swimwear Summer Look  (2)

Not a fan of prints? The new line also brings monochrome pieces with a chic modern flair worth considering. Whether you're a fan of one-piece swimsuits that have a sultry vibe while still providing enough coverage to downplay trouble areas or prefer sexy two piece swimsuits that help you steal the spotlight in a matter of seconds, chances are the new Zimmermann swimsuits for spring/summer 2014 will catch your eye at the very least. But swimsuits aren't the only worthwhile alternatives the label has prepared for this year's hottest days.

Zimmermann 2014 Swimwear Summer Look  (3)
Zimmermann 2014 Swimwear Summer Look  (4)
Zimmermann 2014 Swimwear Summer Look  (5)

The beachwear alternatives featured in the new Zimmermann campaign are also quite high on the list of covetable options from the Australian retailer. While femininity proves to be the dominant allure, sporty accents such as mesh hoodies are also included for those who prefer a trendier approach this season.

Zimmermann 2014 Swimwear Summer Look  (6)
Zimmermann 2014 Swimwear Summer Look  (7)
Zimmermann 2014 Swimwear Summer Look  (8)
Zimmermann 2014 Swimwear Summer Look  (9)
Zimmermann 2014 Swimwear Summer Look  (10)
Zimmermann 2014 Swimwear Summer Look  (11)
Zimmermann 2014 Swimwear Summer Look  (12)
Zimmermann 2014 Swimwear Summer Look  (13)

See also:
Morena Rosa Beach Spring 2014 Campaign
Beach Bunny Femme + Fatale Spring 2014 Swimwear Campaign

Photos: Zimmermannwear