It's a win for plus size women as people voted a curvy woman as the new face for Ann Summer's new Valentine's Day lingerie campaign, through a model search competition launched in November. Check out the amazing photographs of the label's new face, the curvylicious Lucy Moore.

It's truly a glorious win for curvy women everywhere as voters have selected a plus size girl over smaller size women as the new face for Ann Summers Valentine's Day lingerie campaign. The model search campaign by Ann Summers was launched in November with hopes to find real women to represent the brand. Towards the end of the competition, three amazing girls were selected as finalists to compete for the big prize, working as the face for Ann Summers Valentine's Day lingerie campaign.

Kassidy, Lucy and Melanie were the three finalists of the 'find a face' model search and out of the three, plus size Lucy Moore conquered the hearts of the voters. With gorgeous curves, plenty of confidence, beautiful features and flawless looking skin, Ms. Moore has demonstrated that curvy women can too be a perfect choice for lingerie campaigns.

Ann Summers Lingerie Campaign Final Three

Plus Size Girl As New Face For Ann Summers

It was the people's choice to feature Ms. Moore as the new face of Ann Summers and this should definitely be considered a win for plus size women all over the world as the controversies brought by thin vs plus size women have recently been brought to a whole new level, especially after a spread and editorial targeting the subject in PLUS Model Magazine, January 2012.

Ms. Lucy Moore, 20, managed to make it to the finals from about 4000 contestants of various sizes and was the only plus that made it to the finals. Lucy, who is a size 16, is, according to Ann Summers:
“A Criminal Justice student who entered the model search without knowing where it would take her. She knows that sexy is not worrying about yourself and what others think about you. She's confident yet modest, she's strong and sexy, and she's our new face as voted by YOU!”

Apparently, winning the competition was quite a surprise for Miss Moore as she told MailOnline that although she'd dreamed about this day she still can't believe it has happened. She said:
“At school I was the biggest girl in my group of friends, so I avoided being teased by being fun and bubbly. Now all of my course mates at university have seen me in my underwear. It's a bit weird. This has been one of the most exciting things to happen to me and I couldn’t believe I made it into a national modelling competition and have now won; it is beyond anything I could have imagined. Hopefully it will be an inspiration to other curvy girls and give them confidence. I kept looking at the other girls and thinking how beautiful they were. I thought any one of them could win it. I want to represent women with a curvier figure and show them that you can be sexy no matter what your size or shape.”

What do you think about Ms. Moore's lingerie campaign pictures?
Photos courtesy of Ann Summers