Love classy and sexy swimsuit designs? Then you'll love the new OYE spring/summer 2013 swimwear campaign which is packed with fabulous options for the hottest days of the year.

The frenetic search for the “it” swimsuit piece of the season carries on with full force. The new OYE swimwear spring/summer 2013 campaign has a series of interesting options that are undoubtedly strong candidates for the title. Sure, fashion is subjective and it's hard to pinpoint exactly what are the characteristics that define that elusive allure, but it can definitely be argued that sophistication is among them. The spring/summer 2013 OYE swimsuits are definitely not deficient in this area. In fact, this is one of the main strengths of the new collection.

When the main direction is to go for vibrant touches and conspicuous patterns, going the other way around is quite bold and risky but the OYE swimwear brand is gutsy enough for the challenge. Seeing the fab new swimsuits, we'd say it was definitely the right choice especially since it puts a rather widespread myth to rest: one piece swimsuits are designed for those who like modest pieces and wish to hide. The sophisticated intricate patterns, the unexpected cut-outs, the well placed sheer details certainly don't leave too much room for hiding away from the spotlight.

OYE Spring/Summer 2013 Swimwear Campaign OYE Spring/Summer 2013 Swimwear Campaign OYE Spring/Summer 2013 Swimwear Campaign OYE Spring/Summer 2013 Swimwear Campaign OYE Spring/Summer 2013 Swimwear Campaign OYE Spring/Summer 2013 Swimwear Campaign


If you are up for the challenge of stealing the spotlight, there are a number of spectacular options to choose from. First, you need to define the level of exposure you're comfortable with as there are options that range from relatively subdued to incredibly revealing. Despite the fact that the new options don't adhere strictly to the current trends, the inclination towards the abstract and geometric elements falls right in line with the hottest options of the moment, being a great choice for classic design lovers and fashionistas alike.

Those looking for slimming designs will naturally gravitate towards black as it is one of the best choices for maximizing this effect. Since the options are attention grabbing enough on their own, there's no need to put on too many accessories in order to steal the spotlight. Still, a simple bracelet paired with a fab hairstyle are awesome picks for stealing the spotlight even on the beach.

OYE Spring/Summer 2013 Swimwear Campaign OYE Spring/Summer 2013 Swimwear Campaign OYE Spring/Summer 2013 Swimwear Campaign OYE Spring/Summer 2013 Swimwear Campaign OYE Spring/Summer 2013 Swimwear Campaign OYE Spring/Summer 2013 Swimwear Campaign OYE Spring/Summer 2013 Swimwear Campaign OYE Spring/Summer 2013 Swimwear Campaign OYE Spring/Summer 2013 Swimwear Campaign


Photo courtesy of OYE Swimwear