Newbie swimwear brand Giejo has managed to land a collaboration deal with Barneys New York and the capsule collection created especially for the summer 2012 season proves that beauty and innovation can take a new brand up the highest peaks of fame. Check out the new swimwear collection and find out if it suits your style!
Innovation, high quality and style is apparently the recipe to
success as newbie label Giejo has only been on the market for a few
months and has already managed to snatch a collaboration deal with
Barneys New York. The swimwear label hit the fashion scene in
Spring 2012 and focused on bringing to the fashion beach scene the
perfect summer swimsuits. Giejo's summer 2012 swimwear capsule
collection for Barney's brings beach enthusiasts gorgeous,
interchangeable swimwear pieces that reveal flattering vintage
inspired cuts, cute color combos and pretty prints. If you're all
about spicing up your summer beach look, the collection enables you
to mix and match your favorite swimwear styles and obtain a totally
unique look that is bound to make heads turn.
Displeased by the lack of 'fashion-forward prints and inspired cuts', Giejo designer Gabby Sabharwal decided to take the matter into her own hands and dove right into the swimwear fashion scene. The designer took her ideas and transposed them into fashionable, form-flattering silhouettes featuring bold patterns that underline uniqueness. Made in the US, the stylish capsule collection, which actually means the pieces can be mixed and matched for the ultimate fashion-forward look, brings various cuts such as high waisted bottoms as well as stylish bikinis which can be paired with bandeau, balconette and triangle tops.
The stylish designs display wonderful prints such as aztec, floral and striped prints as well as sexy lace details. The colors chosen for the collection are both modern and classic, so prepare to face plenty of neons as well as red, black and white colored designs. The collection is a perfect choice to take into consideration when searching for a trendy swimsuit, so browse through the collection and pick your new season favorites!
Photos courtesy of Barneys