Newbie swimwear brand Giejo has managed to land a collaboration deal with Barneys New York and the capsule collection created especially for the summer 2012 season proves that beauty and innovation can take a new brand up the highest peaks of fame. Check out the new swimwear collection and find out if it suits your style!
Innovation, high quality and style is apparently the recipe to
success as newbie label Giejo has only been on the market for a few
months and has already managed to snatch a collaboration deal with
Barneys New York. The swimwear label hit the fashion scene in
Spring 2012 and focused on bringing to the fashion beach scene the
perfect summer swimsuits. Giejo's summer 2012 swimwear capsule
collection for Barney's brings beach enthusiasts gorgeous,
interchangeable swimwear pieces that reveal flattering vintage
inspired cuts, cute color combos and pretty prints. If you're all
about spicing up your summer beach look, the collection enables you
to mix and match your favorite swimwear styles and obtain a totally
unique look that is bound to make heads turn.
Displeased by the lack of 'fashion-forward prints and inspired
cuts', Giejo designer Gabby Sabharwal decided to take the matter
into her own hands and dove right into the swimwear fashion scene.
The designer took her ideas and transposed them into fashionable,
form-flattering silhouettes featuring bold patterns that underline
uniqueness. Made in the US, the stylish capsule collection, which
actually means the pieces can be mixed and matched for the ultimate
fashion-forward look, brings various cuts such as high waisted
bottoms as well as stylish bikinis which can be paired with
bandeau, balconette and triangle tops.
The stylish designs display wonderful prints such as aztec, floral
and striped prints as well as sexy lace details. The colors chosen
for the collection are both modern and classic, so prepare to face
plenty of neons as well as red, black and white colored designs.
The collection is a perfect choice to take into consideration when
searching for a trendy swimsuit, so browse through the collection
and pick your new season favorites!
Photos courtesy of Barneys
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Comments
amandasmart says:
Posted on 31 May 2012
I am happy for Gabby Sabharwal, as I do think she is very forward thinking in her swimwear line. It almost seems to go along the concept that all patterns really can work well together! My favorite of these suits is the yellow with the black and white ties at the sides. I believe that all of her line agrees with the trend this season that swimwear can be fashionable, fun, and comfortable! I love the b swim Lite Brite collection found on the Aqua Beachwear website. The best part is that the buyer has the ability to mix and match tops and bottoms. One of my girlfriends bought the Lite Brite Tri Bra Bikini Top in Yellow and matched it with the Lite Brite Tie Pant in Aqua and it looked amazing! Doing things like this(mixing and matching as opposed to pairing like colors) can take something that would typically be an ordinary bikini, and really make it stand out on the beach!
On the theme of fun, I am also a big fan of the Gossip Double Dare Swimwear collection(I also purchased this on Aqua Beachwear...the site is very easy to buy from and they also have a neat smart sizing function that can help you determine your size). I love the gray and yellow!
Happy Shopping!
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