The glorious '30s were the source of inspiration behind the newest Swedish Hasbeens collection, “Call of the Wild”. Check it out!


Swedish Hasbeens have always taken inspiration from nature and focused on spectacular options designed to bring out the label's essence. Therefore, it's no surprise that the new Swedish Hasbeens collection for spring/summer 2013 is titled “Call of the Wild”. Still, it was not the '70s period, as fans of the brand might expect but the '30s. This is when the many people started longing for going back to nature and began seeing some of the disadvantages of urbanization and industrialization.

Even more importantly the 30s where the decade when pioneers like Karen Blixen and Amelia Earhart have slowly began redefining role of women in society and began exploring fields which were traditionally dominated by men. With these aspects in mind, it's fairly easy to see why the Swedish Hasbeens spring 2013 line feel a bit retro yet fab at the same time, balancing “style with adventure”. The new options carry the simplicity and heirloom quality that we have gotten used to with some interesting novelties which are about to be launched.

Swedish Hasbeens Spring/Summer 2013 Collection Swedish Hasbeens Spring/Summer 2013 Collection Swedish Hasbeens Spring/Summer 2013 Collection


The novelties are mostly seen in the shoes department. Fans of the labels will soon be able to purchase styles like the Cobra High / Super High, Cobra Cork Wedge, Mary Jane Sling Back/Wedge, Savannah, Pappilon or Ornament. While the Swedish Hasbeens shoes are the ones that receive the most attention, the new Swedish Hasbeens spring/summer 2013 collection brings some uber covetable options in the handbag department as well. The focus on adventure is revealed with the color palette and the suggestive names like Safari Day Bag. The new options are great for creating a fabulous look that will combine simplicity and femininity.

Staying spectacular doesn't mean investing in passing fads that work only on a limited set of options. The options from the new Swedish Hasbeens spring/summer 2013 collection are a fabulous example on how you can get classy and versatile alternatives that will help you look gorgeous for years to come with proper care. As fans of the brand already know, the leather is prepared with natural vegetable oils and is chromium free.

Swedish Hasbeens Spring/Summer 2013 Collection Swedish Hasbeens Spring/Summer 2013 Collection Swedish Hasbeens Spring/Summer 2013 Collection Swedish Hasbeens Spring/Summer 2013 Collection Swedish Hasbeens Spring/Summer 2013 Collection Swedish Hasbeens Spring/Summer 2013 Collection Swedish Hasbeens Spring/Summer 2013 Collection Swedish Hasbeens Spring/Summer 2013 Collection


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Photos: Sweedish Hasbeens