For all H&M fans worldwide, spring/summer 2011 comes with great news as the famous brand collaborates with the cult shoe label Swedish Hasbeens in order to release a special wooden-soled footwear collection for the upcoming season.
International fashion retailer H&M has been working with the
cult label Swedish Hasbeens to create a special spring/summer 2011
wooden-soled footwear collection.
The new line, inspired by the traditional Swedish styles of the
'70s, will hit worldwide stores starting with April 20, 2011. There
will be three styles of clogs in different colors made
according to the Swedish brand's specific methods and using
environmentally friendly materials.
Emy Blixt, founder and designer of Swedish Hasbeens, says about
this new collaboration that "We have a strong belief in making
better shoes for a better world. We want to make fashion more fun,
creative and friendly to both the environment and people. We
have loved designing for H&M! It’s a fantastic opportunity to
spread the idea of Hasbeens and make these shoes available to more
people around the world."
The Swedish Hasbeens for H&M spring/summer 2011 collection
features three main designs: the gladiator style, the heeled summer
sandal, and finally, the peep-toe slip-on wedge. All these styles
are sitting on a wooden sole and coming in various colors, such as
cream, tan, black, red, or in a snake-effect leather.
"I love the genuine feeling you get from Hasbeens, from the wood
and the leather, and also how they take something traditional and
Swedish and make it contemporary and modern. These Hasbeens for
H&M fit perfectly with the ’70s bohemian look that’s so
important this coming season," says Ann-Sofie Johansson, H&M’s
head of design.
The shoes in this collection, available in sizes 36-40, will cost
$59.95 - $69.95/€49,95 - €59,95, and they will certainly become
essential items in our spring/summer 2011 wardrobe.


Comments
iluvfashstyle says:
Posted on 25 Jan 2011
Oh, I luv those HAWT shoes. Gonna need to get a pair!
;)
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