Bring a fun eclectic vibe to your look with the mesmerizing shoe designs comprised in the Joanne Stoker Indian Artisan summer collection and let the creative campaign inspire you to add a few bold accents to your outfits.
Joanne Stoker is a name that gains more and more resonance in
the fashion industry and it's quite easy
to understand why if we take a simple glance at the complex
creative themes the designer chooses. Case in point: the
spring/summer 2012 campaign which uses references to Indian culture
and defining symbols in order to dazzle and bring uniqueness to the
fashion scene. Still, creating fabulous shoe designs is not enough
in order to impress.
Transporting fashionistas into a world of color, imagination and eclecticism, the designer puts almost as much attention into developing the campaign as in the shoe designs themselves. Unexpected perspectives challenge our sense of anticipation and prepares us to see the world in a different way for a few seconds at least. With flirty feminine vibes and a modern approach which highlights many of the defining touches of the culture emphasized, the spring/summer 2012 campaign immediately captures our attention.
A strong focus on geometry, a striking yet subtle mix of
textures which highlight both the theme of the collection and some
of the most easily recognizable style elements of the new season
and a well defined color palette become the main ingredients of the
fab new season collection. Most designs have Art Deco influences
and the marble pattern is a particularly strong recurring motif
that presents itself in different forms. Glass, woven leather or
cracked leather effects transform most pieces into unique style
Though the architectural style of the shoes might provide that sense of uniqueness that everybody craves, the view as to what the hottest shoe styles of the season are is surprisingly uniform in relation to the majority of designers and retailers: platform sandals and wedges which provide both height and support for your feet and make a strong style statement are the must haves of the warm months, so refresh your shoe collection with some of the edgy styles from the latest collection of the emerging British designer and get ready to steal the spotlight wherever you go.
Photo courtesy of Joanne Stroker