Would you fight for an iconic bag? Models in the latest Jimmy Choo Spring/Summer 2012 ad campaign sure do! Explore the mesmerizing lookbook inspired by the Mediterranean breeze.
Jimmy Choo campaigns are definitely no simple editorials with a
lineup of dazzling accessories and a few ensembles. According
to the highly acclaimed shoemaker, there should be a fab scenario
which tells the story and the inspiration behind unique style
creations. The latest Jimmy Choo Spring/Summer 2012 ad campaign
shot by Terry Richardson is based on the popular movie from 1969,
The battle between fashionistas for an iconic pouch is illustrative for the exotic and Mediterranean breeze the complete collection radiates. Jamie Bochart and Magdalena Frackowiak are the stars of the campaign who manage to flaunt their goddess silhouettes in romantic and Boho chic outfits. Resembling real movie icons from the 70s, these models are portrayed in different scenes to illustrate the versatility of this fashion fantasy.
The international advertising project will start in February
2012. Fans of Jimmy Choo accessories will be
able to spot the hottest JUSTINE handbag and CAYLA clutch as the
jewelry elements of the style repertoire. The two glam divas are
fighting over a JUSTINE glammed up with a yellow python block and
khaki base. Floral prints, maxi skirts and off-shoulder tops create
the perfect atmosphere for a sunny reverie.
Sight-pampering Jimmy Choo shoes are also invited in the spotlight by Terry Richardson to the greatest delight of the fashion fold. The campaign offers an insight into the visionary selection of on trend Jimmy Choo shoes for the upcoming warm season. The fabulous MYRA strappy sandals are packed with oh-so-voguish animal prints whereas the coral LETITIA platform sandals radiate simplicity and with it refined class. In addition to all these dapper accessories, we have sunglasses and jewelries which crown the complete collection with a sophisticated and cosmo chic vibe.
Image courtesy of Jimmy Choo