New season, new collaborations. This time Forever 21 is teaming up with Brazilian label Melissa for a capsule collection.
Forever 21 and Mel have teamed up for a fab capsule
collection. Footwear label Melissa and Karl Lagerfeld
teamed up not long ago and it seems like its diffusion line, Mel is
embarking in a similarly exciting project. This time, the focus is
less on glamour and more on making a statement. The two brands will
launch a few exciting style alternatives to match the spirit of the
new season. In the true spirit of the two brands, the new
offerings, are youthful, bright and incredibly eye-catching, not to
mention super affordable.
The Forever 21 x Mel shoes are perfect for fashionistas who don't like to take things too seriously and see accessories as a way to change the vibe of an outfit rather than blending in with the crowd. Melissa’s U.S. CEO, Michele Levy stated that there plenty of similarities between the two brands: "Forever 21 is a great way for us to reach a wider audience with the right fashion credibility. Forever 21 stands for value, fashion and fun, so our values matched theirs.” Linda Chang global marketing director for Forever 21 also emphasized the perfect match between the two brands:“Mel for Forever 21 fits flawlessly into our collection for summer 2013.”
The new line features six cute shoe styles. The Mel for Forever
21 capsule collection brings bold tones, girly accents, and fun
styles into the spotlight. The Brazilian label's influence is
instantly noticeable. Jelly shoes can prove a fun statement for
summer and the new alternatives aim to prove just that. As the
label enters the collaboration game, the popularity of these styles
will definitely is definitely increasing.
The Forever 21 x Mel 2013 shoes are set to hit Forever 21 locations later this month. Plus, as the label has gotten us used to, adding a colorful touch to our wardrobe won't require sacrifices. A pair of any of these cute summer sandals will only set you back $19.80, which means that staying fab this summer and experimenting with different styles will prove extremely convenient.