You can never go wrong with H&M. For the upcoming season, the famous Swedish high street giant brings a beautiful collection that features cozy chunky knits, blazers, parkas, biker jackets, ponchos, elegant pants, skirts and dresses, all classic pieces that were updated for a simple, yet stylish fall wardrobe. Karlie Kloss models for H&M’s fall 2011 lookbook and looks absolutely amazing wearing the brand's designs.

We're pleased to announce that Swedish retail chain H&M has released its fall 2011 lookbook in which stars American top model Karlie Kloss. As usual, the famous brand meets all our expectations, staying true to its well-known fashion perspective through a simple, affordable yet extremely sophisticated collection.

Speaking about the new line for the upcoming season, H&M’s Head of Design Ann-Sofie Johansson says that, "I’m particularly fond of this collection because it’s so easy to wear, so grown up and yet totally of the moment and with such great fashion attitude. Most pieces are fashion classics updated with a new silhouette or shape or simply new styling."
And indeed the collection features some great pieces that are so suitable for easy wear still looking smart and elegant. Comfort, refinement, coziness, elegance, and simplicity seem to be the main words describing the line. Take a peek at the H&M lookbook and get ready for cold fall days.

H&M Fall 2011 Lookbook

H&M Fall 2011 Lookbook

H&M Fall 2011 Lookbook

H&M Fall 2011 Lookbook

H&M Fall 2011 Lookbook

H&M Fall 2011 Lookbook

Think camel, cream, brown, gray, burgundy, and pumpkin shades for fall 2011. Even the color palette seen at H&M fall 2011 is warm and reflects maximum comfort and effortlessness. The buttery tan camel has been a hit during the last few seasons and it seems to make a comeback for the upcoming season as well. Tap into the trend with H&M's coats, pants, skirts, or soft cardigans, and don't forget to add a pop of color with refreshing hues of green or orange. Patterns are also in the spotlight. There are pretty florals and bewitching paisley, but also checks and tweeds.

H&M Fall 2011 Lookbook

H&M Fall 2011 Lookbook

H&M Fall 2011 Lookbook

H&M Fall 2011 Lookbook

H&M Fall 2011 Lookbook

H&M Fall 2011 Lookbook

There is a retro, '70s influence in the H&M fall 2011 collection. Dreamy, long silhouettes and wide-leg pants are rethought and given a modern update. Cozy chunky knits, refined blazers, stylish parkas, biker jackets, playful yet elegant ponchos, smart pants, knee-length skirts, and glamorous dresses look gorgeous in those warm, autumnal shades. Versatile and functional, but most of all accessible, the H&M collection already makes us dreaming up the countless fashionable looks we can create. The clothing giant also brings a few evening, chic outfits at convenient prices.

H&M Fall 2011 Lookbook

H&M Fall 2011 Lookbook

H&M Fall 2011 Lookbook

H&M Fall 2011 Lookbook

H&M Fall 2011 Lookbook

H&M Fall 2011 Lookbook

Photos courtesy of H&M