Louis Vuitton 'Epi Is Magic' Campaign 2012

See the latest Louis Vuitton 'Epi Is Magic' handbag collection featuring the French heiress and IT girl Claire Courtin-Clarins and a selection of amazing bags and accessories sculpted from the oh-so-famous Epi leather.

Epi leather was one of the greatest innovations of the 80s. Designers considered it as the ultimate symbol of extravagance and urbane glamor. In order to pay a tribute to the cult of this amazing material the Louis Vuitton atelier created a selection of fabulous handbags drenched in vivid and attention-grabbing hues. The couture house asked French heiress Claire Courtin-Clarins to act out the role of a modern trendsetter in the Louis Vuitton 'Epi Is Magic' campaign.

The young IT girl had no difficulties popularizing the latest handbags and satchel designs along with fabulous and colorful wallets. Fabrice Laffont is the mastermind behind the photoshoot and the ideal settings selected to breathe life into this lookbook were obviously the streets of Paris. Thanks to the creativity and originality of the photographer, we have a fabulous parade of images which offer center stage to accessories and present the model and the scene in black and white.

To the greatest delight of LV girls, style fans have the chance to spot the classic Tricolore Noe, the Alma and the Petit Noe. The limited-edition bags come in a variety of statement shades. The chromatic palette features: cacao, cyan canard, citron, fuchsia, cool gray, menthe, prune and classy black. Using a fabulous color palette is the secret weapon to turn these 'oldies but goldies' accessories into modern and on trend wardrobe staples.

Put your best fashion foot forward by complementing your outfits with high street handbags sculpted in different shapes and armed up with an 'it' color. The complete collection includes a set of voguish wallets like the Zippy and the Sarah wallet along with chic card holders. The LV brand was and will always be a real fashion force in this modern industry. Celebrities and trendsetters will have the chance to inject a vitality boost into their signature outfits with the help of the latest 'Epi Is Magic' pouch collection.