Called "Faraway", the Kate Moss for Longchamp spring/summer 2011 collection is divided into three special lines, "Faraway Chic", "Faraway on the Road" and "Faraway Exotic". This third collection for the famous French label perfectly embodies Kate Moss' style and personal experiences.
Built on respect and trust, the Kate Moss and Longchamp collaboration has
materialized once again into a stylish and adorable collection for
spring/summer 2011. Even from her first creations, the gorgeous
British model put all her passion and personal experience into the
design process.
Speaking about the main qualities of a bag, Kate Moss said that
"for me, a great bag should be comfortable, and it should be
light." Moreover, she added "I also want it to be durable, and for
it to actually work as a bag. I find that some bags just hang open
all the time, and are completely non-functional."
The "Faraway" Kate Moss for Longchamp collection features 12 pieces
encapsulated into three main lines called "Faraway Chic", "Faraway
on the Road" and "Faraway Exotic." White, ecru, black, sandy and
safari-inspired cream, military khaki, and brown are the main
colors used in the new collection. Inside the bags, one can find
the "Kate Moss for Longchamp" signature on a leather label.
Impeccably made, the handbags in the other two lines are
also the result of Kate's personal experiences. This is how
"Faraway on the Road" was born. A perfect reflection of a spirit of
adventure, this line includes beautiful and timeless designs. On
the other hand, "Faraway Chic" seems to flawlessly embody the
already famous style of this fashion icon. The Longchamp handbags
in the Kate Moss collection are mainly made out of leather and
canvas. For the flap bag in the chic line, Kate chose a supple
calfskin.
Sophie Delafontaine, creative director for Longchamp, says that
Kate wants women to enjoy the bags she creates as she would.
Speaking about one of the items, the beach bag, in the latest
collection, Sophie said that Kate "wanted this to look like a
proper straw beach bag - but the traditional straw snags tights or
fine fabrics of sarongs and scratches bare legs. So we embossed
this fine leather so that it looks like straw from afar - but it
won't do that damage, and of course it will last forever. I don't
think people imagine how involved Kate is or how much thought she
gives the details. She's involved in every decision."
This is Kate's third collection for the legendary French label.
Jean Cassegrain, managing director at Longchamp, said that Kate
Moss was one of the very few persons who corresponded to the
profile they were looking for. "We wanted a spokesperson who would
not only represent the values of Longchamp, but whom women
throughout the world would recognize and identify with. There were
very few people who ticked all our boxes. Kate Moss is the
archetypal contemporary woman, with an image that in addition is
closely linked to fashion."
Photos courtesy of Longchamp


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