Seven international bloggers have been named ambassadors for Loewe's new 'Leo' bag. Check out the campaign that features the bloggers showcasing the seven colors of this playful and versatile tote bag.

Betty, Miss Faye, Susie, Chiara, Yayoi, Tina, Gala... These seven international bloggers from seven different cities have been chosen by Loewe in order to showcase the brand's new Leo bag. The brand released images of a different blogger each day of the week. Betty from leblogdebetty.com sports Loewe's chocolate Leo bag, Miss Faye models the navy one, while Yayoi explores the city of Tokyo sporting the magenta Leo bag.

Chiara Ferragni from theblondesalad.com modeled the light blue Leo bag and said about the outfit she showcased that, “I chose a pastel color for the new it-bag and I opted for a romantic look with a cream cot and lilac dress, walking around arco della Pace with my Matilda.”

Gala Gonzalez from amlul.com said that, “Luxury label Loewe, once again has chosen me to style and model their new Leo handbag, and shoot in the streets of London by based photographer and good friend SagaSig we tried to show the Leo spirit. All this week I'll be featured at Loewe's main page where you can discover the 7 colors this great tote bag comes in.”

Loewe Leo Bag Spring Summer 2013 Loewe Leo Bag Spring Summer 2013 Loewe Leo Bag Spring Summer 2013


Susie Lau from stylebubble.co.uk, who models 'Candy', wrote on her blog that, “The new Leobag which is an open top-handle tote is made out of calfskin which is hardier but still buttery. Maybe not wafer thin buttery but you definitely still feel the urge to pick up the bag and smoosh your face in it (doesn't everyone want to do that to great quality leathers?). It's also a roomier specimen and comes with a snap-on envelop clutch inside the contrast-colour lined bag.”

Tina Leung from tinaloves.com said that “I had so much fun working with Loewe and we shot everything either in or around the Happy Valley racecourse near where I live. I go jogging around that racecourse and love to clear my head there. Hong Kong is a super hectic city as many of you know and having that little bit of open space just a few minutes walk away is such a needed respite for me. Thought the colors of the surroundings went super well with the yellow of the bag as well!” She was the one to present the yellow Leo bag.

Check out Loewe's new campaign featuring these lovely bloggers, choose your favorite goodie, get inspired and start flaunting your fashion credentials!

Loewe Leo Bag Spring Summer 2013 Loewe Leo Bag Spring Summer 2013 Loewe Leo Bag Spring Summer 2013


Photo courtesy of Loewe