Marc Ecko Handbags has now released its new ad campaign for the spring/summer 2011 collection featuring “90210” actress AnnaLynne McCord as the brand's new face.

The “90210” actress AnnaLynne McCord has been named the face of Marc Ecko Handbags for the label's spring/summer 2011 ad campaign that will be launched online and in-print.

Photographed by celebrity and fashion photographer Tony Duran, at Siren Studios in Hollywood, the ad has a provocative and sexy touch, with AnnaLynne McCord wearing nothing but Marc Ecko handbags.

Speaking about the brand's new face, Ecko seems more than thrilled about the choice made saying that "AnnaLynne is a proper bombshell. She makes my heart skip a beat. She's got a great sense of style and a good vibe."

The 23-year-old actress said that she had so much fun shooting the Marc Ecko campaign, wearing nothing but the amazing handbags. "Today I’m doing a fun little ‘bag only, no clothing’ shoot and it’s great, it’s fun! It’s not something that is necessarily uncommon to me. I have fun with it, though - we were all born this way, so why not be free?"

The new spring/summer Marc Ecko handbags line, including beautiful pieces characterized through a simple and classic styles, such as hobos and shoulder bags, will be available at Macy's stores nationwide and it will retail for $60-$85. The main sources of inspiration for this line are the music and young Hollywood and the heritage of the *ecko unltd. brand.

AnneLynne McCord started to gain popularity in 2007 due to her role as Eden Lord in the television series "Nip/Tuck", while in 2008 she played Naomi Clark in the CW series "90210" role for which she won the Breakthrough of the Year Award in the category of "Breakthrough Standout Performance" in 2010.

The Marc Ecko Handbags spring/summer 2011 marketing campaign featuring AnneLynne McCord is set to launch in March 2011 in several magazines like Cosmopolitan and Seventeen.

AnnaLynne McCord for Marc Ecko Handbags AnnaLynne McCord for Marc Ecko Handbags