Swedish retailer H&M will soon launch its Conscious line for spring 2013. See the newest campaign modeled by Vanessa Paradis.
Great strides in eco fashion deserved to be celebrated in style
and the H&M Conscious spring 2013 campaign, featuring
French beauty Vanessa Paradis is certainly a great example. Unlike
many brand ambassadors, chosen solely for their good looks, the
actress does her best to practice what she preaches: "I like being
part of something like the Conscious collection at H&M. I try
my best to shop consciously, and vintage is very much part of my
wardrobe. I love the style and it works in an eco-friendly way
because I like to use and reuse old clothes," she stated.
How does the future of sustainable fashion look like? Pretty great if the new H&M Conscious spring 2013 campaign is any indication. The H&M Conscious 2013 line is built with chicness in mind and has a fun romantic allure attached to it. The items from the new line are made from recycled polyester, Tencel or organic cotton and have a fab trendy allure which attracts attention. While not everyone might appreciate the practices of H&M as a company, the truth is that the Swedish label has always excelled at making things that have massive market appeal, which is ultimately the bottom line for promoting a better set of options that are adored by converts and skeptics alike.
Vanessa Paradis looks classy in a multitude of gorgeous pieces
which suit the effortless chic vibe that goes well with the sunny
season. Fab maxi dresses, amazing utiltarian jackets, fab shorts,
printed pants or airy blouses are just some of the pieces that will
tempt shoppers starting with March 25 when the H&M Conscious
spring 2013 collection will be officially launched. The Swedish
retailer's efforts towards a more sustainable future in fashion
don't stop here.
With the launch of the new H&M Conscious spring 2013 collection, the brand will also mark the start of a global recycling campaign which aims to reduce textile waste being disposed in landfills. Shoppers will be able to bring used garments in any condition and from any retailer which will then be sorted and used for different purposes. In exchange for a bag of used garments, shoppers will receive a voucher to be used for purchase of a new item from the budget-friendly label.
Photo courtesy of H&M