Swedish retailer H&M will soon launch its Conscious line for spring 2013. See the newest campaign modeled by Vanessa Paradis.

Great strides in eco fashion deserved to be celebrated in style and the H&M Conscious spring 2013 campaign, featuring French beauty Vanessa Paradis is certainly a great example. Unlike many brand ambassadors, chosen solely for their good looks, the actress does her best to practice what she preaches: "I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes," she stated.

How does the future of sustainable fashion look like? Pretty great if the new H&M Conscious spring 2013 campaign is any indication. The H&M Conscious 2013 line is built with chicness in mind and has a fun romantic allure attached to it. The items from the new line are made from recycled polyester, Tencel or organic cotton and have a fab trendy allure which attracts attention. While not everyone might appreciate the practices of H&M as a company, the truth is that the Swedish label has always excelled at making things that have massive market appeal, which is ultimately the bottom line for promoting a better set of options that are adored by converts and skeptics alike.

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Vanessa Paradis looks classy in a multitude of gorgeous pieces which suit the effortless chic vibe that goes well with the sunny season. Fab maxi dresses, amazing utiltarian jackets, fab shorts, printed pants or airy blouses are just some of the pieces that will tempt shoppers starting with March 25 when the H&M Conscious spring 2013 collection will be officially launched. The Swedish retailer's efforts towards a more sustainable future in fashion don't stop here.

With the launch of the new H&M Conscious spring 2013 collection, the brand will also mark the start of a global recycling campaign which aims to reduce textile waste being disposed in landfills. Shoppers will be able to bring used garments in any condition and from any retailer which will then be sorted and used for different purposes. In exchange for a bag of used garments, shoppers will receive a voucher to be used for purchase of a new item from the budget-friendly label.

Vanessa Paradis for H&M Spring 2013 Campaign Vanessa Paradis for H&M Spring 2013 Campaign Vanessa Paradis for H&M Spring 2013 Campaign Vanessa Paradis for H&M Spring 2013 Campaign Vanessa Paradis for H&M Spring 2013 Campaign Vanessa Paradis for H&M Spring 2013 Campaign


Photo courtesy of H&M