What will Sportmax bring at the Milan Fashion Week 2013? Till we manage to find out, let's have a look at past looks from the label.


Milan Fashion Week 2013 will bring forward alternatives from the industry's biggest names. If on the second day the Milan Fashion Week we'll be seeing what goodies the Max Mara label has brought to the table, later on we'll see what Sportmax, the most popular line of the retailer has prepared for fall 2013. Though classiness is always a desirable attribute, those who are looking for trendy vibes will be much better served by Sportmax, which is focused towards the young crowd.

There many interesting creations which stirred our interest for the label. One such example is the Sportmax spring 2012 campaign which blended refinement and sophistication with leading trends of the moment for a spectacular effect. The Sportmax Code collection for 2012 proved no less intriguing and insightful when it came time to draw inspiration for the season's much needed makeover. Needless to say, we hope that Sportmax at Milan Fashion Week fall 2013 will be just as good.

Sportmax at Milan Fashion Week Fall 2013 Sportmax at Milan Fashion Week Fall 2013


Sportmax at Milan Fashion Week fall 2013 will show on Friday, February 22 at A. Maiocchi, 5/7. We're certainly keeping our fingers crossed for the fall 2013 alternatives to be just as exciting as the label's previous work if not more. With so many great options from the industry's biggest names, the pressure to strive for excellence with each collection is definitely high.

Until the show starts, we have plenty of time to review Sportmax's hottest options. This is best done by taking some time to browse through the label's most innovative looks by making sure you visit the label's official website, sportmax.com. This should give you an idea about the label's defining style perspective. If the creations catch your eye, be sure to keep close as we'll be adding updates as soon as possible.

Sportmax at Milan Fashion Week Fall 2013 Sportmax at Milan Fashion Week Fall 2013 Sportmax at Milan Fashion Week Fall 2013


Photo courtesy of Max Mara