Rodarte and Starbucks team up in order to create a limited-edition collection featuring coffee mugs, tote bags, gift cards, and cup sleeves set to hit stores on November 13.
Okay, now this is one unique and unexpected collaboration! Yes,
everyone, Rodarte and Starbucks team up in order to create a
limited-edition collection set to be released just in time for the
holiday season.
"Our clothing is specialised and when we are thinking of Rodarte,
we choose things that say who we are as designers, but we're not
limited to that," one half of the design duo, Laura Mulleavy, told
Business Week. "We like the idea of collaborations and putting our
thought process somewhere else."
The special collection, which will be available starting November
13, includes coffee mugs, tote bags ($13.95), gift cards, and
reusable cup sleeves ($5.45), each item having a pixelated print of
grey, white and silver set against Starbucks' signature green
shade.
Samie Barr, Starbucks' vice president of category brand management,
explained that he hoped this new project would put "us on the map
as a true inspirational gifting destination". "We felt we had a
broad audience of customers. We look for unique and differentiated;
we're not necessarily looking for mainstream," he revealed. "People
buy with their eyes," Barr added.
So, all you caffeine-lovers out there, now you have the chance to
give a fashionable flare to your coffee routine. The Rodarte x
Starbucks collection will be available online at StarbucksStore.ca
and at select Starbucks' stores.
Photos courtesy of style.com, Getty


Comments
Add a Comment