Reese Witherspoon stars in 'California Denim' for Lindex. The stunning Oscar-winning actress is all smiles while posing for the Swedish retailer's fall 2011 campaign. The new Lindex collection has a '70s vibe, mixing materials and patterns in an edgy way, and as the name suggests, it keeps a relaxed California-inspired flair.
Reese Witherspoon is the new
face of Swedish retailer Lindex. The 35-year-old actress poses
gracefully for the label's fall 2011 campaign called 'California
Denim'. Flaunting her unmistakable smile and her flawless blonde tresses, Reese
rocks all those '70s-inspired outfits in the latest Lindex
collection, while spreading positiveness, energy and natural
Speaking about her collaboration with Lindex, the Oscar-winning actress says that, "I have always loved denim and knitted garments that can be mixed and matched. Lindex’ fashion suits my style perfectly and I am very pleased to be a model for the new collection".
As for their choice, Johan Hallin, Director of Concept & Marketing at Lindex, says that, "Reese Witherspoon is truly the best possible model for the launch of our new concept – Get the Look. She also personifies the Lindex brand in a good way. She is positive, warm and full of energy and she has a fantastic ability to combine a carefree style with Hollywood glamour. Reese presents this autumn’s fashion collection, inspired from California, perfectly".
The 'California Denim' collection is inspired by the seventies
fashion with stylish layerings, lots of denim and cozy knits in
autumnal shades. Extremely feminine, yet relaxed and laid-back, the
new line is filled with versatile pieces that are so easy to wear.
Knit cropped sweaters, soft cotton blouses, classic, lightweight
shirts, fineknit cardigans, rib knit waistcoats, cute denim shirts, handknitted
cardigans, oversized heavy knit sweaters, oh-so-chic ponchos, but
also suede bags and leather belts are the elements that allow one
to mix and match while pulling off uber-fashionable outfits.
Besides, since it is named 'California Denim', jeans definitely represent the key items in the collection. Super stretch skinny, '70s flare and high waist, or classic boot cut, there is a wide selection of cuts and colors for everyone, regardless your personal style and body shape.
Moreover, Lindex’ new communication concept 'Get the Look' will help you put together affordable, complete and super-hot looks. You can find on the brand's website a Denim Guide that can become a real source of inspiration for those who are eager to find the most flattering pair of jeans for their silhouette and try cool, on-trend outfits.
Photos courtesy of Lindex