Rachel Zoe has been named ShoeDazzle's chief stylist after the e-commerce site surveyed 50,000 of its customers regarding their favorite source of styling advice.

She is known as one of the most influential names in today's fashion industry. She is also the author of 'Style A to Zoe', a real hit on the New York Times’ Best Seller List, she has her own reality series called 'The Rachel Zoe Project', an she has an eponymous clothing collection, among others. You've probably already guessed who we're talking about. It's Rachel Zoe, the renowned stylist, designer and editor who scores another gig as the new chief stylist for ShoeDazzle, the e-commerce site co-founded by Kim Kardashian.

"I'm so excited to partner with ShoeDazzle because, first of all, I love shoes! I don't know any woman, at any age, who is not obsessed with shoes," Zoe revealed. "ShoeDazzle is for women who love fashion, shoes, and are willing to experiment - whatever your personal style may be. You don't need to spend a fortune, either. I can't wait to offer advice that helps clients put a personal spin on their style, every day."

Rachel Zoe Named ShoeDazzles Chief Stylist


Zoe admitted that this new project suits her very well since she and ShoeDazzle follow the same rule when it comes to providing pocket-friendly goodies for everyone who wants to stay stylish. “We really live by the same mantra that everybody can have style and be on trend, take chances and luxury can be affordable. You don’t have to have massive budgets to look great,” she said. “Affordable luxury and fashion is something I wish I had more of when I was coming up in this business and just craving style, and all I really had were thrift shops.”

It seems that Rachel has been chosen by the online retailer's customers. “Rachel Zoe was number one on the list by far. There was no second place,” ShoeDazzle CEO Brian Lee said. “It is really taking things to the next level in terms of elevating the brand of ShoeDazzle and some of the other offerings we are going to be having soon. I don’t think there is anybody else in the world who understands trend as well as Rachel. I think we are bringing in the very best, and I think that elevates the style aspect of ShoeDazzle,” Lee added.

Rachel Zoe Fashion Style

Source: WWD, Photos: PR Photos