Hooray! The secret's out and we couldn't be happier! Why? Because Phillip Lim will create a limited-edition collection for Target. But why the excitement? Well, the New York-based designer's line will include more than 100 versatile pieces that will take you from day to night in an instant. Besides, this time we're not talking just womenswear but also menswear and accessories. Oh, and the prices will be ranging from $19.99 to $299.99 for apparel and $19.99 to $59.99 for accessories.
“Since an early age, I’ve been intrigued by the idea of design evolution,” said Phillip Lim. “One of the reasons I wanted to collaborate with Target is because I felt that together we could create a collection that would inspire – one that is cool and chic, but still very accessible.”
However, we have to wait till September 15th; when Lim's limited-edition collection will be available at most Target stores and Target.com. Okay, but what can we find in the designer's line? It seems that standout pieces include bags, dresses and a trench coat for women, and shoes and a leather moto jacket for men. Travel accessories, such as a duffle and multipurpose pouches for women and men, round out the collection. As for the colors used for the collection, we are expecting “a classic fall palette of neutral tones and prints”
"What interests me about this opportunity was making it a wardrobe for the modern day citizen with very multifaceted, multi-textural lives that happen to be always on the go,” Lim said in an exclusive video for Target. “I always believe that everyday is an opportunity to kind of create the day and set the mood. That's why it's important to have a wardrobe that addresses seven days a week, 24 hours a day."
Trish Adams, senior vice president of merchandising at Target explained their choice saying that, “Phillip is a designer we’ve had our eye on for years. His aesthetic is modern and sophisticated, and he shares Target’s vision of democratizing design. This fall, 3.1 Phillip Lim's collection for Target will offer our guests a compelling reason to update their wardrobes, with an assortment of versatile, beautifully tailored must-haves for both women and men.”
Photos: Phillip Lim, Getty Images