The Peter Pilotto for Target lookbook is here! Ever since the exciting collaboration was announced at Peter Pilotto's spring 2014 show, fans of the brand have been anxiously awaiting for a preview of the new line, which will be hitting Target stores and Net-a-Porter.com starting with February 9, and as expected, the label didn't disappoint. All of the pieces included in the new line carry the label's signature: vibrant prints mixed artfully for a strong statement every single time.

For designers Peter Pilotto and Christopher De Vos, the new Peter Pilotto for Target collection is a great opportunity to present their eclectic pieces to a new audience and to make them more affordable for their increasingly larger fan base: “By working with Target, we're able to broaden our reach and bring our design aesthetic to an entirely new audience”, Peter Pilotto stated while De Vos added that “This is a pivotal moment for our brand. Our collection for Target embodies the elegance and spirit of our own line but makes it accessible to everyone.”

Peter Pilotto For Target 2014 Lineup

The new line brings a cool mix of feminine pieces and more casual sporty ones with a fun tomboyish flair. The new Peter Pilotto for Target collection features a multitude of summer essentials like cool sneakers, chic textured shorts, beach towels, tote bags, sunglasses and swimwear, but also brings elegant dresses and attention grabbing separates which can prove a great choice for slightly more formal events.

Peter Pilotto For Target 2014 Lookbook

Peter Pilotto's collection for Target features no less than 70 pieces, with prices ranging from $15 to $80 for clothing and from $17 to $40 for accessories. If your heart is set on any of these pieces, you should know that the vast majority of the pieces will be sold in Target stores and only a curated selection of the limited edition designs will be available on Net-a-Porter.com, so be sure to make your shopping strategy accordingly as the new line will definitely be a hit among fashionistas and thus being bound to sell out very, very fast.

Peter Pilotto For Target Lookbook
Peter Pilotto For Target 2014

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Photos: Target