Penélope Cruz steals the spotlight in the new Loewe spring/summer 2013 campaign. Have a glimpse of the elegant outfits the label has prepared for the season.

The understated elegance and unmatched charm of Penélope Cruz have not gone unnoticed in the fashion industry. The 2013 Campari calendar was only the beginning for the Spanish star as it seems she'll take more in fabulous fashion endorsements worth checking out. Penélope and high end label Loewe have signed a three year contract and the first results are beginning to emerge as the newest campaign for spring 2013 has already been unveiled. The Loewe spring/summer 2013 campaign shows us an elegant yet nonchalant side of Penélope which is captured beautifully by Mert Alas and Marcus Piggott.

She's walking on the footsteps of big names like Gisele Bunchden, Alessandra Ambrosio, Adriana Lima and Rosie Huntington-Whiteley and sure rises to the standard imposed. Her confident allure is enhanced even more by the dramatic eye makeup chosen by Charlotte Tilbury. Striking, elegant and memorable. This is the vision for the Loewe woman for this season. Given the timeless allure of the looks, many fashionistas of different ages might find the new options a good match, playing with dark accents or using eye-popping tones to instantly steal the spotlight.

Penélope Cruz for Loewe Spring/Summer 2013 Campaign Penélope Cruz for Loewe Spring/Summer 2013 Campaign

High-waist leather skirts, classy handbags, fabulous intricate details along with spectacular new accents that put the focus exactly where it is most needed transform the new looks into simple yet highly effective style guides for those who wish to stock on timeless essentials which are great for building a host of spectacular classy looks regardless of the season. There's one particular reason why the star feels so at ease with the new project: “It’s a really, really Spanish brand. It has always taken inspiration from the Spanish tradition, Spanish culture and Spanish history. I’m really proud to be working with a brand where everything’s done here and almost everybody is Spanish”, she stated for WWD.com.

Accessories are the 'salt and pepper' of the campaign as they bring an opulent yet ultra classy vibe to the looks and makes them shine at their true value. Gala Dalí, Salvador Dalí's wife and muse proved to be the perfect source of inspiration for the luxury label this season. Elegant in its simplicity, the new Loewe campaign is an inspirational one.

Penélope Cruz for Loewe Spring/Summer 2013 Campaign Penélope Cruz for Loewe Spring/Summer 2013 Campaign Penélope Cruz for Loewe Spring/Summer 2013 Campaign

Photo courtesy of Loewe