Olivia Palermo and Johannes Huebl will accompany OTTO customers through the upcoming warm season appearing in the brand's latest campaign.
Olivia Palermo and Johannes Huebl star in the new OTTO
spring/summer 2013 campaign looking stunning and flawless as
usual. The gorgeous couple strikes a pose for the brand's latest
collection and will be presenting OTTO for a whole season in a
range of campaigns and events.
“For the 2013 spring/summer season OTTO is once again putting its core fashion assortment firmly in the spotlight. Besides our media campaign, above all our two presenters Olivia Palermo and Johnnes Huebl emphasize this”, says Marc Opelt, Member of the OTTO Management Board for Marketing, Service and E-Commerce.
“We could hardly have found a better-matching duo, as they represent an international and fashionable lifestyle ? and therefore perfectly embody the fashion direction that OTTO is planning.”
Actress and model Olivia Palermo is definitely one of the most inspiring it-girls who managed to make fashionistas‘ hearts beat louder. Her unique style and perfectly put together outfits transformed the 27-year-old beauty into a great role model for girls around the world. Together with her boyfriend, German male model Johannes Huebl, in 2013 she will be taking on the role of presenter for OTTO, bringing a touch of New York flair to the Hanseatic city. OTTO introduced the two celebrity testimonials in the setting of a genuine New York Farmers Market specially recreated in Hamburg.
“I used to work for OTTO, as a model, when I was a little younger and now they approached the two of us to do it together,” Johannes Huebl said. “To work as a couple for OTTO is fantastic. I think it's the first time they have a couple so, first of all, it's an honor to do it. We also bring a certain style element to the collection we just shot. It looks great.”
So, the celebrity presenter-couple is part of a large-scale marketing concept, thus bringing the core topic of fashion back into the spotlight of OTTO’s advertising and marketing activities.