Sophistication with a ladylike allure is the main focus of the spring summer 2012 Neiman Marcus ad campaign. Featuring Karlie Kloss, the latest ad brings a multitude of seductive, refined designs to our attention.

Karlie Kloss looks super classy and serious in the spring/summer 2012 campaign for Neiman Marcus. Femininity with a sophisticated vibe is the perspective embraced for the new season and the simplicity with a twist proves the perfect recipe for a refined vibe that immediately becomes memorable. Fabulous dresses are undoubtedly the 'it' piece of these months. Body fitted and trendy or airy and super flirty, the options are aimed to be super versatile.

Even though the choices are aimed to be classic and elegant, trendy vibes are still present either through eclectic prints or through fancy accessories like handbags or through fun details. Though summery tones like hot pink, purple or yellow are featured, the idea that you can never go wrong with black seems still extremely well ingrained. Golden touches instantly manage to brighten up a simple design and make it a little more festive.

If simple, minimalistic dresses aren't exactly your cup of tea , you can always go for bold details such as oversized shoulders, faux fur accessories or subtle bows and ruffles for extra visual interest. Paired with simple and classy accessories, these pieces are extremely well emphasized. For a perfectly polished look, the brand puts the focus on the beauty aspect as well. With classy slicked back curls, purposely disheveled looks or fast and simple bun hairstyles and seductive makeup styles, the wow factor becomes a natural consequence.

Photo courtesy of Neiman Marcus