Mango turned to supermodel Miranda Kerr once again to show off its hot season's essential pieces. Check out the new ads!

The Miranda Kerr for Mango summer 2013 campaign packs even more statement making potential than the previous Miranda Kerr For Mango Spring 2013 ads for spring. Sure, the spring offerings are nothing short of amazing, however the summer alternatives are the ones that ultimately pack the most statement making potential. Having surpassed the need for subtlety and an easy transition from the dramatic options that defined the cold season, now we get to see the bolder, more colorful alternatives being proudly displayed.

The Miranda Kerr for Mango ads for summer 2013 were shot by Inez van Lamsweerde and Vinoodh Matadin and bring a fun mix of alternatives which bring an inspirational take on the new season trends. A dose of bohemian chicness, a hint of trendiness with a fab sexy vibe along with a few elegant options with a fab modern touch are the style suggestions of the Spanish retailer for the hottest days still to come. The Aussie bombshell shows off spectacular outfits which have a strong trendy vibe and which can instantly draw the spotlight on you.

Miranda Kerr for Mango Summer 2013 Campaign Miranda Kerr for Mango Summer 2013 Campaign

While the spring 2013 offerings focused on uber versatile alternatives which have a lot of mileage in a typical wardrobe, being a perfect base for a variety of looks, the new Mango summer 2013 looks are feminine, exude boldness yet feel surprisingly laid back at the same time. The it piece of the new season can be a fab abstract printed dress, a vibrantly colored pair of shorts or a gorgeous pale toned jacket. The choices are extremely generous and a hint of imagination is all that's needed to make a seemingly ordinary piece feel incredibly cool.

The Mango summer 2013 campaign featuring Miranda Kerr also give us a sneak peek into the season's more elegant alternatives which still have enough versatility to be easily mix and matched and to be worn on multiple occasions. As always, accessories have a crucial role in setting the tone of a look as the new alternatives from the label easily show. When in doubt, go for classy jewelry pieces with a subtle vibe as these are among the safest and most glamorous alternatives which can instantly elevate a look.

Miranda Kerr for Mango Summer 2013 Campaign Miranda Kerr for Mango Summer 2013 Campaign Miranda Kerr for Mango Summer 2013 Campaign Miranda Kerr for Mango Summer 2013 Campaign Miranda Kerr for Mango Summer 2013 Campaign Miranda Kerr for Mango Summer 2013 Campaign Miranda Kerr for Mango Summer 2013 Campaign Miranda Kerr for Mango Summer 2013 Campaign


See also:

Mango Spring/Summer 2013 Campaign with Miranda Kerr

Carly Rae Jempsen for Candies Spring 2013 Campaign

Tom Ford Spring/Summer 2013 Campaign


Photos: Mango