Giorgio Armani has revealed his ad campaign for the cosmetics line of the legendary fashion empire announcing the American actress Megan Fox as the new face starring in the commercial. Sporting different looks, from natural to smoky eye makeup, the beautiful actress still manages to look absolutely incredible.


New face of Giorgio Armani Cosmetics, Megan Fox stars in the first ad for this line. Shot in Los Angeles, the commercial called “Face of Beauty”, photographed by Craig McDean and directed by Mikael Jansson, is now available in the teaser version on the new Giorgio Armani Beauty official channel. Besides the video footage, you can even get a sneak peek to a few behind the scenes shots.

Speaking about this project, Fox told WWD that “Mr. Armani is an iconic visionary for all things fashion. I’m honored to be associated with him and part of this campaign.” On the other side, Armani says about their new face that she “embodies the spirit of the women of today: free, confident and seductive. Her beautiful features reveal femininity, sensuality and strength.”

The 24-year-old “Transformers” star appears in the ad looking sexier than ever, with a glamorous appearance ranging from an extremely natural makeup to a more dramatic one. However, whether we are talking about a barefaced look or the mysterious, yet sexy, red-carpet smoky eye makeup and red lips, Megan Fox remains the same beauty we all know and which made her famous.

Megan Fox will represent various makeup lines signed by Giorgio Armani. At the present, the young actress stars at the face of the new “Eyes to Kill Excess” mascara by Armani. Still, this is not the first collaboration between the Italian brand and the American actress, since she has already appeared in ads for Emporio Armani Underwear and Armani Jeans.

Therefore, announced as the new face of Giorgio Armani Cosmetics, Megan Fox manages to solidify the relationship with the Armani label. Moreover, when having to attend different red carpet events or various fashion shows, she was often seen sporting impeccably Armani Privé creations. When she became the image of Emporio Armani Women's Underwear and Armani Jeans replacing Victoria Beckham, Giorgio Armani said that “Megan is young and sexy and has a lot of spirit.”

What do you think about Megan Fox being the new face of the Armani label? Do you like the new commercial?