Max Mara makes classiness the main focus of its spring 2013 campaign. See what the luxury label has prepared for the upcoming season.
Diversity is the key word for spring 2013 fashion. While most
high end retailers migrate towards bold and vivid color palettes,
others like Italian fashion label Max Mara embrace the more
conservative side of the spectrum as we saw in the Max Mara Studio fall
2012 campaign. Catering to those who place style above high
paced fashion fads, the high end label comes with several versatile
style suggestions that will prove a spectacular option for those
who view clothes and accessories as an investment and a display of
classiness and sophistication.
A timelessly elegant allure is certainly a desirable attribute that the label explores through a simple modern perspective where minimalism is valued and its principles are put to good use. Proportions vary generously and contrast is easily achieved as oversized pieces are combined with more body conscious ones for maximum style impact. The color palette is surprisingly consistent and the focus towards prints and noticeable distinctive textural details is kept to a minimum. Still, we manage to see that the label still focuses on animal prints for a luxurious and sophisticated vibe that will outlive the seasonal trends.
The relaxed fit and the occasional masculine touches with little eye-popping details might seem a little simplistic on their own, yet proper accessozing changes the perspective significantly. Though the accessories stay in the timeless style zone, the options provide a sense of completion and a fab touch. No need to worry that the sunglasses from the newest collection or the versatile handbags will end up gathering dust in your closets. Their high quality, practical touches and incredible appeal will enable you to sport the pieces for a multitude of occasions.
Photo courtesy of Max Mara