After Karl Lagerfeld, Lanvin, and Versace, it's time for another H&M high-profile collaboration. Italian house Marni revealed that they teamed up with the Swedish retailer and created a special collection for spring 2012 characterized by the playful and colorful Marni vibe.
After the highly-anticipated Versace for H&M
line, another special and fashionable collaboration has been
revealed. Famous Italian brand Marni announced that they created a
spring collection for the renowned high street chain. Designed for
both men and women, the new collection, that expresses the true
Marni style, will debut on March 8, 2012 in 260 H&M stores worldwide and
online as well.
"I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements," said Consuelo Castiglioni, Marni's founder and creative director.
It seems that the Swedish retailer is also excited by the collaboration and is looking forward to releasing the line that features lots of colors and alluring prints. Margareta van den Bosch, creative advisor at H&M, thinks that the Marni for H&M collection will be a success.
"We all love the collection here at H&M and we believe that our customers will do the same. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It's fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and colour, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring," Margareta van den Bosch said.
Marni is only one of H&M's high-profile designer collaborators. The Swedish retailer previously teamed up with Karl Lagerfeld, Matthew Williamson, Stella McCartney, Comme des Garçons, Jimmy Choo, Lanvin and most recently with Versace in order to design amazing ranges for cool fashionistas.
However, until the new line will be revealed, check out some of the house's designs from the Marni Spring 2012 RTW Collection and watch the video in order to get a peek at what to expect from this collaboration.
Photos courtesy of elle.com