The Marks & Spencer spring 2014 collection feels very different than the previous lines released by the British high-street retailer. That is because the label is undergoing an ideological transformation that started with the Marks & Spencer autumn/winter 2013 line as it's trying to appeal to a younger customer base. The new M&S spring/summer 2014 line exemplifies the bold new direction the label is taking under the guidance of new creative director, Belinda Earl.
Instead of trusted wardrobe staples like the ones featured in the past, the new Marks & Spencer spring/summer 2014 collection scheduled to hit the stores as early as January 2014, revolves around a series of popular motifs spotted on the most important spring 2014 runways. The new season marks the revival of '90s inspired minimalist designs on the runways and the British retailer comes with plenty of versions of the trend for the new line: sleek minimalist dresses, cropped tops or colorful leather tops and many sportswear influences.
Even though there are many monochrome modern pieces in the new line, the label also features plenty of printed items which instantly steal the spotlight. Floral printed trousers, chic coats featuring tribal and graphic motifs or chic kimono inspired jackets are among the options featured in the new line. Though the new options have a sexy allure, which is partly due to the modern tailoring of the new pieces, a classy vibe defines the new new looks. There's nothing trashy or overdone about the latest designs.
The new trendy perspective also extends to accessories. Metallic pumps or cool statement necklaces along with practical handbags are the options that the label endorses for the new season. The retailer has experienced a steady decline in sales over the past nine quarters, so the pressure to succeed is definitely high. This is a pressure Belinda Earl is well aware of: “Our customer wants fashion, and it is important that we show that we are confident in our expression of fashion. We need to demonstrate to her that we at M&S are part of fashion” she told The Guardian. It remains to be seen whether this collection will prove a winning formula for turning the brand around.
Photos: Marks & Spencer