The new Madewell spring/summer 2014 campaign is nothing short of amazing! The label enlisted model Erin Wasson for its cool new campaign lensed in Malta. The new ads bring a stunning set of perfectly curated casual outfits with a fab lived-in allure. Even though we've had the chance to spot some of the alternatives the brand is preparing for the warm months a while back in the Madewell spring/summer 2014 lookbook, the new set of ads manage to bring a fresh perspective on the new season offerings and provide plenty of inspiring looks worth replicating.

Denim staples are an important part of the new Madewell spring 2014 campaign and with good reason: denim pieces are often the most functional and beloved part of any casual wardrobe. So, whether you're looking for ways to make the denim-on-denim look work for you, wonder what pieces you should pair your favorite pair of jeans with for a fresh on trend look or simply want to invest in a new denim piece to add a fresh flair to your style, the new ads might help provide cool answers to those burning style questions and even inspire you to try combos you wouldn't have otherwise considered.

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A not-so-subtle flair of French style inspiration can also be seen in the new Madewell campaign for spring 2014. The ever elusive effortlessly chic flair that French women seem to have naturally is reflected through fresh faux leather pants, and simple tee and lightweight trench coat combo paired with comfy flats. Military accents are another interesting highlight of the new ad campaign even though they are spotted only briefly in two of the new ads.

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The focus on comfort is not only obvious silhouette and proportions-wise, but also as far as accessories go. It seems like this spring retailers are focusing on cool low rise boots, fab masculine inspired flats, stunning low heel and flat sandals, and cool sneakers, options that offer the right mix of style and comfort and perfectly match casual, effortlessly chic looks.

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See also:
Kate Moss for Liu Jo Spring/Summer 2014 Campaign
Massimo Dutti Spring/Summer 2014 Campaign

Photos: Madewell