The new La Maison Simons summer 2013 campaign brings some of the season's hottest style essentials into the spotlight. Featuring model Jessica Hart, the Canadian label brings some fabulous new season alternatives for various occasions. Even though the choices offered are on the simple side, they are far from being plain. Instead, these offer plenty of versatility and mixing and matching options. From elegant option to beachwear essentials, the new offerings from the label are definitely extremely fab.

Those who struggle to maintain versatility in their wardrobe but still want a few trendy touches will definitely find certain pieces that fit the bill in the new collection, especially in the swimwear department. Gorgeous color combos and a hint of geometric precision instantly attract attention. If we are to judge by the label's latest offerings, it seems like the days overtly exposure and ultra conspicuous sexiness are a thing of the past. Instead, the new choices are much more diversified and brought a fab set of styles designed to flatter various body shapes.

Maison Simons Summer 2013 Ad Campaign (3)Maison Simons Summer 2013 Ad Campaign (1)

The La Maison Simons summer 2013 offerings also feature a many exciting pieces perfect for the upcoming rising temperatures. With summer arrival, finding clothes that allow your skin to breathe is a top priority and items with a relaxed fit like the ones from the label's line are definitely among the new season favorites for most fashionistas. The overall effect is an extremely classy one, however there are a few subtle yet fairly powerful trendy accents which definitely help add a fab modern flair to the looks.

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The La Maison Simons campaign for summer 2013 illustrates some of the easiest ways to incorporate trendy vibes into your new season looks without losing versatility: bringing trendy accessories into the mix. This season's sexiest and most eye-catching choice? Gorgeous metallic pumps which instantly add a sexy touch to any look and manage to bring a spectacular cool vibe which is impossible to miss.

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See also:
Blumarine Spring/Summer 2013 Campaign
Just Cavalli Spring/Summer 2013 Campaign
Versace Spring/Summer 2013 Campaign

Photos: Simons