Kate Moss Goes Biker Chick for Matchless Campaign

Italian owned motorcycle brand Matchless enters in the apparel business. Model Kate Moss fronts the brand's first fashion campaign. Check it out!

Kate Moss will steal the spotlight once again with a new campaign. Motorcycle brand Matchless is releasing a clothing line this year and enlisted Kate Moss to promote its latest creations. One of the oldest British companies, Matchless London, was bought by former Belstaff owners, the Malenotti family. The label will be releasing luxury motorcycle-inspired apparel pieces.

The label feels the supermodel's personality is perfect for marking the beginning of a new era for Matchless. Michele Malenotti, who is the Matchless marketing and business expansion director stated that: "We are delighted to be working with Kate Moss on this first Matchless advertising campaign for this new era of the brand. We feel her spirit and personality fit the brand perfectly and this is clearly conveyed in the campaign." To ensure the new campaign will be a resounding success, the label turned to Terry Richardson, who transformed a multitude of campaigns into memorable releases over the years.

The Kate Moss for Matchless campaign was shot at MC Motors in Hackney. The photos show the supermodel on the iconic Marlon Brando Thunderbird 650cc motorbike from the 1953 classic "The Wild One." Male model Andre Van Noord will also appear in the new Matchless campaign which will be revealed this June, highlighting the pieces for the fall/winter 2013.

The new Matchless collection will bring luxury outwear apparel for both men and women. The idea behind these new alternatives is to appeal to both those passionate about the field and to those who are simply looking for a fabulous statement. The line features leather and washed cotton jackets. The leather pieces will have prices ranging from £900 to £1,300 while the washed cotton pieces will be sold for prices ranging from £600 to £900. We can't wait to see the entire Kate Moss for Matchless campaign.