If you're in need for some effortlessly cool alternatives for the new season, be sure to take a look at the new campaign from Italian retailer Liu Jo modeled by Kate Moss.

Kate Moss and Liu Jo have an extremely fruitful collaboration for some time now and it seems like things are getting better and better. If for the Liu Jo fall 2012 campaign the Italian label went for black and white imagery, this time the label opted for spectacular colorful images which match the sense of optimism, relaxed alternatives and gorgeous looks usually associated with the spring season.

The new Liu Jo spring 2013 campaign brings plenty of gorgeous ensembles which are beautifully highlighted through simple yet enticing combos that have a trendy allure yet feel surprisingly effortless at the same time.

The formula for awesome new season looks seems simple enough when viewed through the perspective of the new Liu Jo spring 2013 campaign. Kate Moss looks effortlessly gorgeous in the red convertible in a multitude of relaxed outfits. The irreplaceable staple for the new season? Denim, of course. Think beyond the regular uber versatile pair of jeans. A fab long skirt can be ideal for making a statement. If you're feeling especially bold and the weather allows, of course, you can also go for a gorgeous pair of shorts which manage to bring a sense of sexiness and excitement to the new season looks.

Kate Moss for Liu Jo Spring 2013 Campaign Kate Moss for Liu Jo Spring 2013 Campaign

The power of simple looks with a classy trendy vibe is beautifully proven in the new Liu Jo spring 2013 campaign with plenty of easy to replicate examples that don't require a lot of effort or even going too far outside one's comfort zone. If you only go for one trendy piece this season, choosing abstract motifs and patterns can be the best way to go. Choose printed pieces to highlight your best body zones while drawing the focus away from the problem areas.

With the right focus on pattern and proportions, the need for conspicuous accessories can be drastically minimized and even completely eliminated. The newest Liu Jo spring 2013 campaign modeled by Kate Moss manages to attract attention despite the very subtle options in this department. Feminine touches with a casual allure can be the perfect solution for creating practical yet stylish ensembles this season, so take the style cues from the new ads that most suit your needs and use them to create amazing outfits for the hot days to come.

Kate Moss for Liu Jo Spring 2013 Campaign Kate Moss for Liu Jo Spring 2013 Campaign Kate Moss for Liu Jo Spring 2013 Campaign Kate Moss for Liu Jo Spring 2013 Campaign

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Photos: Liu Jo