Boho chic icon Kate Hudson is the latest star to help the Ann Taylor brand revamp its consumer perception from the core. Check out photos from the latest spring 2012 ad campaign to see whether she is a good fit for the brand!

In the quest for capturing a larger market share and revamp its image from a brand that aims to deliver timeless 'investment' pieces to a more modern fashion based brand, the Ann Taylor brand has selected Kate Hudson to bring its newest vision to life to their spring 2012 campaign.

The star was more than happy to collaborate with the brand given the fresh vibe of the collection and her appreciation for the brand: “I love fashion, and [Ann Taylor's] new spring collection is so stylish and hip and colorful! As a young girl I looked up to the sophisticated style of Ann Taylor so it’s been very cool to see how the brand has evolved to meet the changing needs of modern women. The new Ann Taylor is not afraid to be sexy and real – because they design for every generation. The clothes are stylish and comfortable, easy and wearable. They really help you look and feel perfectly put together for any occasion”, she stated.

Joining a fairly impressive list of stars that have promoted the brand in the past like Milla Jovovich, Heidi Klum, Naomi Watts, Katie Holmes, and most recently Demi Moore, Kate  looks classy and serene in the feminine outfits that the brand has put together. Fitted mid length dresses are the epitome of elegance and a classy colorful accessory can be the perfect ingredient for a modern look as the brand cleverly illustrates.

Simplicity with a twist can be the best choice when you are looking for a balanced way to merge classiness and sophistication with femininity and a modern touch and the fabulous outfits enlisted can be a wonderful source of inspiration if you've decided to embrace a similarly exciting style approach, so make sure to pick the best looks when going on a seasonal style makeover.

Photo courtesy of Ann Taylor