Just Cavalli's fall 2013 campaign puts a new spin on the concept of style revolution. Protests are no solo acts, so the label enlisted models Dominik Bauer, Rodolfo Zanforlini, Ben Hunter, Karlina Caune, Julia Frauche and Manon Leloup to illustrate the concept behind the new ads lensed by Giampaolo Sgura in Barcelona, Spain.
The city was chosen for the “vibrant energy” that constantly attracts “cool young individuals who want to live their life in a passionate, intense and unexpected way.” A video titled “We Just Love” directed by Sgura makes the concept behind the new campaign even clearer where slogans such as “We will not drive the cars which you have built for us, and we will not drive through the streets which you have paved for us,” further highlight the theme.
The best thing about Cavalli campaigns, regardless of the season, is that there's never a single dull moment in them. The label's constant preoccupation with showing its creations in unexpected new ways and the constant focus on bringing bold patterns and sexy combos never fails to make fashionistas weak in the knees. It only takes one glimpse to see that the dynamic fall 2013 Just Cavalli campaign doesn't stray from the norm.
Moderation was never a characteristic of Just Cavalli designs. With protest as a defining theme, balanced looks would have been incredibly counter-intuitive. So, the multitude of vibrant hues, intricate prints and attention grabbing accessories presented in the Just Cavalli fall 2013 ads make perfect sense. Aside from the luxury label's signature bold animal prints, the new Just Cavalli fall 2013 line brings eclectic patterns and motifs inspired by the Orient which bring the newest line to new style heights.
In addition to flirty dresses, spectacular jumpsuits, interesting sweaters or stylish coats combined cleverly for maximum impact, the Just Cavalli fall 2013 campaign brings some fab accessories into the spotlight: colorful scarfs, luxurious jewelry, classic watches or modern eyewear pieces. This is the label's persuasive way of showing that fall 2013 lines are filled with amazing pieces.
Photos: Just Cavalli