Last month, Jennifer Lopez has been announced as the new face of Barcelona-based TOUS jewelry. Now, beautiful Jennifer flaunts her sultry look in the brand's spring 2011 ad campaign. As usual, the singer does a really great job, leaving unquestionable the decision TOUS made to choose her as their spokesmodel.

Jennifer Lopez is known for her smoking-hot appearances, the singer and actress managing to always flaunt a flawless look regardless the event she needs to attend. Well, in this case, there's no wonder that famous brands are choosing the 41-old-year beauty to represent them and show off her seductive figure in their ad campaigns.

We are used with Jennifer looking glamorous all the time, yet in the latest spring/summer 2011 campaign for Barcelona-based jewelry company TOUS, the American Idol judge brings her impeccable face, intensifying to the maximum the glam effect.

In an oriental-inspired ad campaign, photographed by Ellen Von Unwerth, J.Lo wears sexy, feminine outfits and unique jewelry from the latest TOUS collection such as earrings, bracelets, necklaces and rings. Watching one of the photos, in which Jennifer pretends to eat an earring off a set of chopsticks, we can say that diamonds and jewelry are not just a girl's best friend, but they can also be an extremely delicious treat.

Jennifer Lopez for TOUS Jewelry Ad Campaign

Last Month, gorgeous Jennifer Lopez was chosen as the new face of TOUS jewelry spring/summer 2011 ad campaign. Salvador Tous, Honorific President of TOUS said that, "Jennifer is not just an amazingly beautiful woman, but also a talented actress, musician and dancer sharing with us strong family values as we are a family-owned business. We are confident that Jennifer Lopez will be a great spokesperson as she is genuine and endlessly charismatic; a great illustration of our brand."

Jennifer is replacing beautiful Kylie Minogue who has previously modelled for the Spanish label. Coming from a family tradition, dating back to 1920, TOUS managed to become famous worldwide due to their one-of-a-kind creations. In 1965, Salvador and Rosa Tous inherited the business and took their work beyond the Spanish borders. Consequently, the couple was joined by their four daughters who came up with a different view and therefore diversifying the range of products. Besides jewelry, the brand offers a wide range of accessories like watches, handbags, perfumes, textiles, sunglasses and a collection for the home.

Photos courtesy of TOUS