Take one famous brand, different colors and styles, and some amazing trendy pieces and you'll have one stylish lookbook for the upcoming season. Here's a peek at the H&M spring/summer 2011 collection highly inspired by the '60s and '70s fashion, a captivating line with flare, high-waisted pants, maxi dresses, brights, second-skin shades and lots of prints.
The H&M spring/summer 2011
collection brings casual, laidback, yet chic items perfect for the
warm season. Long dresses and skirts, '70s-inspired flare
high-waisted pants, cardigans, shorts, vests and blazer jackets are
some of the key elements in the new line that perfectly mixes fun
and classic minimalism using colors, shapes and prints.
"It’s great to reinvent your wardrobe at the beginning of a new season. Fashion doesn’t change as drastically as it used to, so you could easily get last season’s favourites to work with smart updates. Safe buys for spring are cool classics in beige or white, and the longer skirts and dresses feel new and very feminine", says H&M’s head of design Ann-Sofie Johansson.
The color palette of the collection contains shades of nude, beige, brown, black, white, but also playful brights and different desirable prints. Versatile and affordable, the H&M collection for spring/summer 2011 is so wearable and seems to focus mainly on the practical side of clothes.
The H&M spring/summer 2011 collection features various
refined white and nude items. In fact, second-skin shades represent
a soft, feminine choice for hot summer days used for maxi skirts,
blouses, shirts, and jackets. Besides, the fine texture of the
fabrics add a feminine and natural vibe without looking boring.
Leather shorts also appear in the collection, this time making a
major fashion statement.
Taking a look at the spring/summer 2011 collection from H&M, one can easily say that there is beauty in simple things. And indeed, the latest line of the Swedish label totally proves this statement as the key elements take us back to basics through simple, clean lines. A smart design that speaks about the magic side of common, ordinary pieces which hide inside one powerful feeling and a lot of style. Among all these, the eternal denim seems to come back every season.
This season is time to break all the rules. If until now you
thought that brights are too daring for you, spring/summer 2011
demands a total reconsideration when it comes to unlikely choices
such as bold, bright shades. From yellow and pink to green and
blue, brights are one of the hottest trends for the warm season.
The H&M collection includes breathtaking, flowing maxi dresses that
smoothly embrace the silhouette. Among so many brights, floral,
animal and graphic prints, but also body-sculpting stripes are back
once again in order to add a seductive touch to the overall
Photos courtesy of H&M