Simple, effective and spectacular. These words summarize the variety of gorgeous ensembles which manage to capture our complete attention in the H&M July 2012 lookbook. Check out Barbara Palvin, Marloes Horst and the newly brunette Jessica Stam rocking H&M's goodies for summer 2012!

A handful of mid season style inspirations are comprised in the comprehensive H&M July 2012 lookbook. Refined touches blend with casual vibes for a variety of fun outfit alternatives that can prove extremely easy to replicate. Furthermore, the options have a versatile component which ultimately makes the choices even more appealing. Injecting fabulous touches into seemingly ordinary outfits is just a matter of perspective for the Swedish label.

Figuring out the right proportions is key for creating that alluring vibe which makes us all want to take a closer look. In the variety of ultra versatile clothes, the label also introduces a few trendy vibes. From the animal prints to stripes to feminine lacy details, the simple yet effective elements have a strong impact on the overall tone of the outfits. Feminine touches are still very much present without necessarily being the conventional meaning of things where all you get to see is a variety of dresses and skirts to fit the conventional idea of the concept.

Focusing on bold tones is still extremely recommended even if you don't indulge in the whole idea of color blocking. A bold tone which matches your skin tone can be the easiest way of standing out with very little effort. From versatile short dresses to fun tees, the concepts remain the same. By directing attention where you want it to go and also using just enough color to avoid blending in with the crowd you can instantly create a fun outfit that will get you the positive attention you crave.

The transition from polished to relaxed or feminine to sporty isn't as different as one might expect. Much of the same style rule applies and often it's accessorizing that makes the difference. In this area, the label offers a few extremely covetable choices especially when it comes to jewelry as chunky necklaces regain spotlight. Keeping things classy is fairly easy when the footwear of choice is black pumps or pointy wedges which immediately project a polished image.

Photo courtesy of H&M