Emphasize your style while remaining environmentally aware with the help of the latest fashion collection by H&M. The green fabrics used to give life to this collection in addition to the vintage allure given off by the designs will capture all of your attention, so take a peek at the new designs and pick your favorites!

H&M has managed to surprise once again with their dedication to offering high quality, super fashionable designs at an affordable price. With the latest H&M Conscious Collection, the brand is adding another plus to the list by raising environmental awareness. The new H&M Conscious Collection for fall 2011 exceeds the clientèle's expectations by using greener fabrics, such as organic cotton, recycled wool and organic hemp fibres to create amazingly stylish designs that women will love to wear.

The fashion label puts heavier accent on a sustainability in fashion and it seems that this approach attracts a generous amount of positive attention. Fashionable, affordable and greener clothes will enchant your eyes this October as H&M is launching its second line within the Conscious Collection.

Although the previous Conscious Collection had a very romantic, clean style, prepare for a total transformation as for the new collection, vintage details are take over the designs.
Stylish blouses, knitted pullovers, fabulous classic midi dresses, flirty midi skirts, vintage shorts, carrot pants and stylish jackets as well as accessories such as shoes, handbags, hats and scarves, all featuring amazing detailing will simply enchant your eyes, so take a sneak-peek at the collection so you can grab your favorites as soon as the collection hits the shelves.

A vintage romance allure envelops the collection, as the floral print motifs and lace fabric emphasize the elegant style of the collection, so mix and match your favorites while being more environmentally aware thanks to H&M.

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Photos courtesy of H&M