If you've ever wanted to borrow a piece of Heidi Klum's style, the supermodel's latest jewelry collection for QVC, called Wildlife by Heidi Klum, is a fabulous opportunity to fulfill your desire, at least in terms of accessories. Discover some of the alluring pieces included in the collection and learn more about the price range and release date.
The entrepreneurial side of Heidi Klum is becoming more and more
apparent lately. After releasing the latest details concerning her
new Shine perfume, the
ex Victoria's Secret supermodel is leaving
her mark in the fashion industry as well with a jewelry
collection for QVC, which is set to debut on September 8, during a
Fashion’s Night Out in Manhattan.
The collection, which will feature 35 pieces with prices ranging
from $30 to $200, is inspired by pieces the supermodel saw during
her flea market trips. However, the star doesn't subscribe to the
idea that jewelry should be simple and discreet. Instead, she aims
to bring costume jewelry back in the spotlight and encourages women
to express themselves freely with their accessories: “All of the
pieces are statement pieces. The only reason to wear costume
jewelry is to wear something large — something you can’t do with
real jewelry because it would be too expensive.”
As a result, we can expect to see a variety of
attention-grabbing pieces like rings, necklaces and bracelets with
a subtle vintage touch, classically defined shapes with lace
inspiration, antique metals such as silvertone and brasstone and
creatively used gemstones such as opal, quartz or hematite. The
entire collection will be manufactured by TCJC Inc.
The collaboration with QVC isn't really new since Heidi
collaborated with the brand back in 2006. However, due to
infringement rights accusations, made by Van Cleef & Arpels,
she was forced to stop selling products from her line in 2009.
Looking back at the whole thing, Heidi cannot help but view the
entire process as an opportunity in disguise: “We fought with Van
Cleef & Arpels for over a year and a half, but we were small
fry next to a company like that. But looking back, I’m quite happy
to be doing something new. I feel free now with this. I can reach
more people with costume jewelry, the prices are great and I can
make big pieces. It’s way more fun.”
Judging by the success of her previous line, which despite of its
legal problems was a tremendous hit among consumers with all the
products presented in the debut show selling in little over 30
minutes, the expectations naturally run high with this second line
as well. But, even if something doesn't go exactly as planned, she
has plenty of projects with an equally great potential for
business, so we will definitely see her style influence in the near
future as well.
Photos via wwd.com, Getty Images


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