Gwyneth Paltrow looks incredibly fresh and beautiful in the newest Lindex 'Modern Preppy' spring 2012 campaign rocking some of the Swedish brand's most voguish pieces. Check out these pictures and the behind-the-scenes video of Paltrow on set.

An astonishing smile, silky blonde locks and loads of stylish clothes and covetable accessories are the main ingredients of a perfect ad campaign. Take one famous and gorgeous actress and a brand that delivers some of the hottest goodies on our fashion radar and you'll get the most irresistible sartorial recipe. Gwyneth Paltrow looks incredibly fresh and beautiful in the newest Lindex 'Modern Preppy' spring 2012 campaign rocking some of the brand's most voguish pieces.

The 39-year-old talented actress and fashion icon has been chosen as the Swedish label's face not just for her enviable style but also for her positive and warm personality.
"It’s simply great that Gwyneth Paltrow will be modelling the new collection. She is a fashion icon, synonymous with the Modern Preppy concept, which makes her perfect for this role. She also personifies the Lindex brand in an exceptional way because she is such a positive, warm and energetic person. We are overjoyed," says Johan Hallin, Director Concept & Marketing at Lindex.

Speaking about the collection, Gwyneth admits that these are the type of clothes she wears everyday. "I really love the clothes! I would never represent a brand that I wouldn’t wear myself. I love the top and shorts that I was photographed wearing, as well as the chinos and blazer. These are the kinds of clothes that I wear everyday. I also love stripes and I wear striped clothing practically all the time," the actress confesses.

Gwyneth Paltrow for Lindex

Gwyneth Paltrow for Lindex Gwyneth Paltrow for Lindex

Gwyneth Paltrow for Lindex Gwyneth Paltrow for Lindex

The new Lindex campaign draws its inspiration from the laid-back atmosphere and special elegance and style specific to some of the most famous areas on USA’s East Coast. According to the brand, "the campaign was inspired by the sporty, relaxed lifestyle that is characteristic of USA’s East Coast gems, such as Long Island and the Hamptons, yet with a certain Scandinavian touch. The combination results in a fresh, new feeling."

The collection, available starting March 21, features an array of super-fashionable stunners and is described as being "modern preppy with a slight twist". Cool and effortlessly chic wardrobe essentials, such as club blazers, cable-knit sweaters and chinos, receive an unexpected makeover through sequins, gold buttons and spectacular colour combinations. Not to mention the attention to detail that adds a special vibe of luxury.

Everything in this line screams uniqueness and understated elegance. We are head over heels with the kaleidoscope of alluring hues and dazzling prints. There are classic colors combined with the new, vibrant spring shades, like orange and grass green. You can also try to be different and dare mixing bold stripes, plaids and tiny polka dots with eye-popping hues. Every look is completed with stunning accessories, such as canvas bags, espadrilles and precious jewelry.

Gwyneth Paltrow for Lindex Gwyneth Paltrow for Lindex

Gwyneth Paltrow for Lindex Gwyneth Paltrow for Lindex

Gwyneth Paltrow for Lindex

Photos courtesy of Lindex