Check out the most spectacular Gucci spring/summer 2013 looks comprised in the label's new season campaign modeled by Anja Rubik and Karmen Pedaru.

The spring 2013 trends are not complete until all the biggest names in the industry bring out their best creations. Gucci is the latest brand to help shape the sunny season's hottest picks list with a multitude of bold modern ensembles beautifully captured in the spring/summer 2013 campaign shot by Mert & Marcus. Anja Rubik and Karmen Pedaru bring the brand's focus to life in a significantly different way compared to the runway looks we previously saw in the Gucci spring 2013 collection.

The change is definitely a high impact one not only because of its focus on how the new creations can be brought in real life but also because the new bold tones bring that fabulous spring energy which feels so comforting in contrast to the current background. Everything about the new ads state high energy with a fab feminine touch.

Gucci was never afraid to bring high impact touches into the mix and the clear preference for color blocking clearly shows that this approach feels completely natural. Prints are not left out of the equation and benefit from the same type of conspicuous allure as the rest of the designs.

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Vibrant tones, animal prints, large sleeves, ruffles, abstract touches, daring necklines are the style elements that can help create a strong impression this season. Even if you're not feeling the entire aesthetics the label has brought into the spotlight, the focus towards bold touches and daring ensembles is the main focus of the new season options across the industry. If dressing in prints from head to toe seems too much, there's always the toned down option which revolves around enriching your outfits with modern high impact accessories instead.

Prints and patent leather are clear winners when it comes to emphasizing luxury and the label uses this for its hottest spring 2013 accessories: simple and modern sandals, bright handbags and clutches along with other interesting picks such as statement necklaces or super classy eye-wear choices. Each of these are spectacular options for amping up the potential of the new season outfits. Boldness with a sophisticated touch is a great perspective to follow.

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Photo courtesy of Gucci