Minimalist and ultra-neat ensembles take center stage in the Gucci Pre-Fall 2012 collection. Frida Giannini is ready to show the style armada a new face of the highly acclaimed Gucci brand.

Simplicity never looked so sophisticated! Frida Giannini is one of the pioneering spirits for the promotion of slightly minimalist and at the same time fashion-forward silhouettes. The Gucci Pre-Fall 2012 collection relies on the love affair of fashionistas with lady-like fashion trends. Reward yourself with a unique visual experience by skimming through these ultra-refined and high class ensemble parade. Subtle elegance fused with equestrian chic elements and masculine details is the secret recipe of the Gucci fashion house to land the latest collection in the group of the most influential style inspirations of the moment.

Update your signature looks with decorative and flattering outfit elements which reflect your impressive style-consciousness. Classy prints are no longer an option for Frida Giannini to inject a youthful vibe into the fab compositions. Instead, she decided to limit herself to the loveliest pansies which emanate romance and sensuality.

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Finding the golden middle way to balance the masculine in feminine elements is a challenging act. However, with a decades-long style tradition like the one the Gucci brand has it was easy for Frida Giannini to release a chic collection of ultra-refined casual chic ensembles admired by fashionistas. For the pre-fall season we have the chance to spot the first combination of maxi skirts and lovely turtleneck tops from the career of this style godmother. Gucci shows off its new face which targets the mainstream allowing every 'it' girl the chance to sport wearable and flirty apparels. Extravagance comes in the form of floor-sweeping evening gowns decorated with floral elements.

Welcome the new facade of this glam fashion house with open arms and strip off all your style limitations for a top-to-toe transformation. The most impressive fur and oversized coats proved to be the crown pieces of the complete collection. The creative play with proportions gave an artful impression to the apparel repertoire. Poetry in motion is what this talented style guru presented for pre-fall 2012.

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Image courtesy of Gucci